Website Content Manager (PLCB Marketing Analyst 2)

Do you thrive in the fast-paced world of marketing and possess an enthusiasm for progression, collaboration, and creativity? The Pennsylvania Liquor Control Board (PLCB) has an exciting opportunity for a professional Website Content Manager (Marketing Analyst 2) in the Bureau of Marketing Communications, Branding, and Design, Digital & E-Commerce Marketing Division. In this role you will own the end-to-end content strategy and execution for Fine Wine & Good Spirits' (FW&GS) e-commerce website FWGS.com, ensuring alignment with marketing and business goals. Responsibilities include managing the review and maintenance of all content on FWGS.com. If you have experience in website content development and using content management software to build content pages, this is a career path you don't want to miss!

As the Website Content Manager, you will be responsible for managing, reviewing, and maintaining all content that is published on the FWGS.com website. Duties of this role include maintaining a digital content calendar, writing promotional and seasonal marketing content, building page layouts, and collaborating with other teams to create reports to track website performance and analyze sales and engagement numbers from website content to recommend improvements. In addition, this professional is responsible for monitoring search engine optimization (SEO) performance, and ensuring that content is written to enhance search results through keywords, tagging, and other tactics. This role must maintain consistent review of all content for accuracy and monitor key performance indicators to continuously refine and optimize content strategies.

Candidates who will excel in this position will have experience in website backend administration, making website updates and building content pages, and writing content for digital marketing with SEO as a guiding principle.

Interested in learning more? Additional details regarding this position can be found in the position description.

Work Schedule and Additional Information:

• Full-time employment
• Work hours are 8:00 AM to 4:00 PM, Monday - Friday, with a 30-minute lunch.
• Telework: You may have the opportunity to work from home (telework) part-time, up to four days per week, with one day per week in the Northwest Office Building in Harrisburg. Additional in-office days may be needed based upon operational needs. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg.
• Salary: In some cases, the starting salary may be non-negotiable.
• You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.

QUALIFICATIONS

Minimum Experience and Training Requirements:

• One year as a PLCB Marketing Analyst 1 (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration); or
• Two years of professional marketing, advertising, or merchandising experience and a bachelor's degree; or
• An equivalent combination of experience and training.

Other Requirements:

• You must meet the PA residency requirement. For more information on ways to meet PA residency requirements, follow the link and click on Residency.
• You must be able to perform essential job functions.

Legal Requirements:

• You must pass a background investigation. An applicant with a felony conviction within the last ten years of their prospective date of employment is not permitted to work for the PLCB, per section 210(c) of the Pennsylvania Liquor Code. Other criminal convictions will be reviewed on a case-by-case basis.

How to Apply:

• Resumes, cover letters, and similar documents will not be reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
• If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
• Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
• Failure to comply with the above application requirements may eliminate you from consideration for this position.

Veterans:

Telecommunications Relay Service (TRS):

If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.

• Completing the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam).
• Your score is based on the detailed information you provide on your application and in response to the supplemental questions.
• Your score is valid for this specific posting only.
• You must provide complete and accurate information or:
  • your score may be lower than deserved.
  • you may be disqualified.
• You may only apply/test once for this posting.
• Your results will be provided via email.