Business Development Manager

The Manager, Business Development, plays a key role in supporting sales growth through data-driven insights, strategic planning, and operational execution. This role focuses on enhancing forecasting accuracy, optimizing trade investment, and delivering actionable financial analysis to support customer plans. The Manager works closely with Sales, Finance, Revenue Growth Management, Sales Strategy & Planning and Supply Chain to help drive profitable growth and improve business performance across key accounts.

Essential Duties and responsibilities

• Forecasting & Volume Planning
  
  
  
  • Collaborate with sales to improve forecast accuracy and drive consensus by providing data-driven insights.
  • Monitor trends, promotions, and customer activity to adjust volume projections and highlight risks or opportunities.
  • Support demand planning by providing relevant data and insights during the monthly forecast cycle.
  
  
  
  
• Trade Spend Support & Analysis
  
  
  
  • Track and reconcile trade budgets in coordination with Finance and Sales.
  • Assist in post-event evaluations and recommend adjustments to improve trade investment efficiency /effectiveness.
  • Support compliance with trade governance processes and reporting requirements.
  
  
  
  
• Sales & Financial Reporting
  
  
  
  • Develop and distribute regular performance reports and dashboards (e.g., volume, sales, margin, deductions).
  • Highlight key business drivers and partner with Sales to identify areas for growth, efficiency or effectiveness.
  • Assist with the creation of business cases and strategic presentations for customer growth opportunities.
  
  
  
  
• Business Development Support
  
  
  
  • Collaborate with National Account Managers and Sales leaders to support the development of customer strategies and joint business plans.
  • Contribute to identifying new opportunities through analysis of sales performance, market trends, and consumer insights.
  • Support pricing, promotional, and product mix recommendations based on historical performance, market dynamics, and customer needs.
  
  
  
  
• Cross-Functional Coordination
  
  
  
  • Partner with internal teams (Finance, Sales, Sales Strategy & Planning and Revenue Growth Management) to ensure plans are executable and financially sound.
  • Act as a power user for planning tools and reporting systems; help improve workflows and data accuracy.
  • Coordinate inputs and deliverables for key business reviews and internal planning meetings.
  
  
  
  

Qualifications

• 3-5 years of experience in Business Development, Sales Operations, Trade Marketing, or Sales Finance, preferably in the CPG industry.
• Strong analytical, communication, and organizational skills.
• Advanced Excel skills; experience with consumption data (IRI/Circana or Nielsen) and BI tools (Power BI) systems is an asset.
• Ability to work collaboratively and influence cross-functional teams.
• Bachelor's degree in Business, Marketing, Finance, or a related field.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page

Current employees please note: this position is referral bonus eligible! See our policy for more details.

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