Marketing Manager

Acara Solutions is seeking a Marketing Manager for our client, a supplier of fall protection and safety solutions in Rochester, NY!

As the Marketing Manager, you will drive lead generation, grow e-commerce sales, and boost brand awareness across digital and traditional channels. You'll work with leadership to execute strategy, manage a small team, and coordinate with vendors to hit performance goals.

Key Responsibilities:

• Execute marketing plans across Simplified Safety brands
• Increase leads and online revenue via PPC, SEO, social media, and trade shows
• Manage content creation (blogs, landing pages, product copy) and marketing campaigns
• Lead weekly planning and assign tasks to team members
• Oversee vendor relationships and report marketing spend
• Deliver monthly reports on leads, quotes, web traffic, and content
• Collaborate with leadership and finance to align strategy and budget

This role blends strategy, team management, and hands-on execution!

Position Type: Direct Placement

Pay: $95,000-110,000K, DOE

Schedule: M-F 8:00AM-5:00PM **100% Onsite

Benefits: Health/Dental/Vision Insurances, PTO & Sick time, 401K with company match & more!

About Acara Solutions

Acara is a premier provider of recruiting and workforce solutions-we help companies compete for talent. With a legacy of experience in a variety of industries around the world, we partner with clients, listen to their needs, and customize visionary talent solutions that drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide.

• Minimum of a BS or equivalent in Online Marketing is required
• Minimum of 4 years managing digital marketing efforts is required
• Strong PPC and SEO experience
• Comfortable with CMS platforms and has basic HTML knowledge