Advanced Advertising Account Specialist - Spectrum Reach

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

The Advanced Advertising Account Specialist is a key partner in providing post-sale support for the Enterprise Advanced Sales and Account Management Teams. This position will efficiently act as a cross-functional partner between Sales, Account Management and various cross-functional teams as they execute, manage, report, and steward Spectrum's advanced managed service campaigns post-sale to ensure the proper campaign elements are received and executed as intended.

BE PART OF THE CONNECTION

• Partner with Account Managers and Sales to understand client KPI's/campaign specs and work with multiple cross functional teams to execute on those goals.
• Execute advanced campaigns post-sale in order management systems efficiently and accurately.
• Provide in-flight campaign management and stewardship on all advanced campaigns. This includes campaign execution accuracy, proper creative implementation, monitoring pacing and reporting to ensure that campaigns are running in alignment with the client's KPIs and expectations.
• Partner with Account Managers as a resource to troubleshoot and ensure that campaigns are set up correctly to deliver accurately.
• Work cross functionally with AdOps to ensure correct campaign and creative fulfillment, tagging strategy has been implemented and provide optimization strategy according KPI's.
• Partner with Account Managers and Sales to review and evaluate campaign effectiveness, driving account strategy for retaining clients and positioning new business.
• Show solid understanding of product capabilities and be able to maximize inventory usage to ensure proposal delivery.
• Key liaison with key cross functional partners (Sales, Account Management, Ad Operations, Yield & Inventory, Finance, etc.)
• Partner with Sales to manage campaign invoicing, billing, and reconciliation.
• Perform other duties as assigned. Perform other duties as assigned.

WHAT YOU'LL BRING TO SPECTRUM

Required Qualifications:

• Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view-ability to craft and tell a compelling story
• Effective communication skills and attention to detail in a faced paced sales environment
• Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies
• Ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action' and the difference between those schedules
• Familiarity with writing rationales and/or agency POVs ("point of views"
• Demonstrated understanding of reach and frequency when measuring campaign
• An analytical mindset that identifies solutions based in data
• Ability to back-up work and have good logic to creating schedules
• Media sales campaign management (1-2 years), experience reviewing digital advertising campaign performance and execution

Preferred Skills/Abilities and Knowledge

• Knowledge of digital solutions, and advanced advertising products
• Clear knowledge of media terms as well as media formulas & calculations
• Previous experience supporting a team of Sales, advertising, or marketing professionals
• Previous experience in an Ad Agency, Media, and/or Ad Sales

Education:

Bachelor's degree or equivalent work experience