Title: Product Marketing Manager, US Commercial Marketing (Part-Time)
Location: Austin, TX 78746 Or Pleasanton, CA, 94588 (100% Onsite)
Duration: 12-18 months (potential to extend or convert into FTE)
Work Schedule: 20-30 hours per week, ideally 4-6 hours per day
Position Summary:
Seeking a passionate and experienced marketing professional to join our Heart Failure team, shaping and executing marketing strategies to drive commercial success.
Background & Context:
Our organization is developing solutions to diagnose, monitor, and manage heart failure, allowing people to restore their health and live better.
Key Responsibilities:
- Develop, manage, and execute marketing strategies and materials to support commercial goals and product launches.
- Collaborate with agencies and vendors, ensuring timely and within budget deliverables using established procedures and tools.
- Champion the organization's brand and product franchise in all materials, ensuring alignment with corporate brand standards.
- Lead the approval process for marketing resources, ensuring compliance with Legal, Regulatory, and Medical Affairs (MLR) requirements.
- Collaborate with cross-functional teams, manage timelines, and stakeholder alignment to align marketing initiatives with business objectives and ensure seamless execution.
- Support go-to-market strategy and launch readiness, ensuring alignment across teams and effective messaging for new products.
- Maintain and optimize marketing content repositories to ensure easy access and version control for internal teams.
- Identify opportunities to enhance sales enablement by creating impactful materials and messaging that drive engagement and education.
- Analyze market trends, competitive landscape, and internal insights to inform marketing strategies and optimize resource effectiveness.
- Streamline processes for asset development and approvals, driving efficiency while maintaining compliance.
- Serve as a key point of contact for cross-functional meetings and project updates, ensuring clear communication and alignment.
- Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
- Perform other related duties and responsibilities as assigned.
Qualification & Experience:
- 7+ years of commercial product marketing experience, preferably in medical device, healthcare, or life sciences.
- Bachelor's degree in marketing, business, communications, or a related field.
- Strong understanding of marketing collateral development and approval processes in regulated industries.
- Demonstrated ability to work collaboratively as part of interdisciplinary teams that include the sales team, product managers, designers, agencies, digital marketing teams.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
- Proficiency in marketing and branding tools and platforms.
- Proficiency with marketing asset management tools and project management tools (e.g., Veeva, Monday.com, Microsoft SharePoint).
- Willing to travel 20%.
- Heart failure (HF) or other cardiovascular marketing experience a plus.
- Familiar with working with clinical data to inform business strategy and product messaging.
- Experience in launching new products to market.
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