Director Sales Enablement

Director, Global Sales Enablement

Position Overview

Our Director, Global Sales Enablement is responsible for developing and executing strategies that equip our global sales teams with the resources, knowledge, and skills they need to be successful. This strategic leader fosters seamless collaboration between sales and other departments, such as marketing and product, to ensure a cohesive approach to revenue generation. Managing a small team of sales enablement professionals, they drive comprehensive enablement initiatives that improve sales efficiency and effectiveness, empowering our sales teams to reach their full potential, ultimately leading to increased revenue and business growth.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive global sales enablement strategy aligned with overall business strategy and revenue targets

• Partner with senior leadership to identify sales performance gaps and design targeted solutions that drive revenue growth

• Establish key performance indicators and metrics to measure the effectiveness of enablement programs against business outcomes

• Drive continuous improvement through data-driven insights and performance analysis

• Ensure sales enablement initiatives directly support company-wide strategic objectives and quarterly/annual revenue goals

Content Development & Management

• Create high-impact sales content including playbooks, battle cards, competitive intelligence, and training materials

• Analyze sales performance data and market trends to identify content needs and opportunities

• Ensure all enablement content is current, relevant, and regularly updated to reflect market changes, product updates, and competitive landscape shifts

• Establish content governance processes including regular content audits, version control, and content lifecycle management

• Develop content update protocols that ensure sales teams always have access to the most current and accurate materials

Training Program Development & Delivery

• Design and deliver comprehensive training programs for sales new hire onboarding, product launches, and skill development

• Create ongoing programming including regular workshops, lunch-and-learns, and certification programs

• Develop blended learning approaches combining in-person, virtual, and self-paced learning modules

• Establish regular training calendars and curricula that address evolving commercial needs

• Measure training effectiveness through assessments, feedback, and performance metrics

• Customize training programs for different sales roles, experience levels, and regional requirements

Cross-Functional Collaboration

• Partner closely with Marketing teams to ensure alignment between demand generation and sales enablement efforts

• Collaborate with Product teams to translate product features into compelling sales narratives and competitive positioning

• Work with Sales Operations to leverage CRM data and insights for targeted enablement initiatives

• Collaborate with HR and Learning & Development teams on onboarding and ongoing training programs

Technology & Systems Management

• Lead and support the ongoing launch and adoption of CRM systems across the global sales organization

• Provide strategic guidance and change management support for CRM system rollouts, including user training, process documentation, and adoption tracking

• Develop comprehensive training programs to ensure successful CRM system adoption and utilization

Required Qualifications

Experience

• 7+ years of experience in sales enablement, sales operations, or related field

• 3+ years of people management experience with proven ability to build and lead high-performing teams

• Demonstrated track record of developing and executing successful sales enablement strategies with measurable results

• Experience working in global, multi-market environments

Technical Skills

• Proficiency with learning management systems (LMS) and e-learning platforms

• Experience with Microsoft Dynamics 365 (D365) for sales process optimization

• Hands-on experience with sales enablement platforms (e.g., Highspot)

• Strong analytical skills with ability to interpret sales data and performance metrics

• Advanced knowledge of CRM systems and sales analytics tools

Core Competencies

• Excellent written and verbal communication skills with ability to create compelling content

• Strong project management skills with experience managing multiple initiatives simultaneously

• Strategic thinking combined with tactical execution capabilities

• Collaborative mindset with proven ability to influence cross-functional stakeholders

• Change management experience with ability to drive adoption of new processes and tools

Preferred Qualifications

• Experience with Challenger sales methodology framework

• Background in B2B software or technology sales

• Certification in sales enablement or related disciplines

• Experience with content management systems and digital asset management platforms

• Knowledge of adult learning principles and instructional design