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| The Marketing Generalist supports Impact Alamance?s communications efforts by creating content, managing social media, and assisting with marketing initiatives. Reporting to the Director of Communications & Advocacy, this role is responsible for executing tactical communications activities, including digital content creation, campaign coordination, and brand storytelling. |
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Content Creation & Storytelling
? Develop engaging content for social media, newsletters, and the website that aligns with Impact Alamance?s strategic messaging.
? Write and edit blog posts, press materials, and other digital content.
? Assist in creating compelling visual content, including graphics and video, in collaboration with design vendors or internal resources.
Social Media & Digital Marketing
? Manage day-to-day operations of Impact Alamance?s social media accounts, ensuring timely and engaging posts.
? Monitor audience engagement and adjust content strategy accordingly.
? Track social media analytics and provide reports to the Director of Communications & Advocacy.
Marketing & Outreach Support
? Assist in executing communications campaigns that promote Impact Alamance?s programs and initiatives.
? Support the planning and coordination of community events, advocacy campaigns, and brand awareness efforts.
? Ensure website content is regularly updated and optimized for usability and search performance.
Media & Public Relations Support
? Assist in drafting press releases, media alerts, and talking points.
? Maintain media contact lists and assist with outreach efforts.
? Support event communications and logistics for press events and community engagements.
Administrative & Team Support
? Maintain Impact Alamance?s content calendar, ensuring alignment with strategic priorities.
? Coordinate with external contractors and vendors, such as graphic designers and photographers.
? Provide administrative support to the Director of Communications & Advocacy, as needed. |
| EDUCATION: |
| Required: Bachelor?s degree in communications, journalism, public relations, or a related field. |
| EXPERIENCE: |
Required: 2+ years of experience in communications, digital marketing, or content creation.
Preferred: Experience in nonprofit or community-focused communications. |
| LICENSURE/CERTIFICATION/REGISTRY/LISTING: |
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Equal Opportunity Employer At Cone Health, we strive to create a welcoming atmosphere that celebrates a diverse and unique workforce. We believe in offering equal opportunities for employment to all applicants and employees, regardless of their race, religion, age, sex, sexual orientation, gender identity, veteran's status, ethnicity, national origin, disability, color, or any other characteristic protected by law. Our hiring and employment choices are based on each individual's qualifications, skills and performance. We believe that by embracing the diversity of our team, we can better serve our patients, communities and each other.
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Cone Health
Jun 30, 2025