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Director, Sales: Grocery West

Utz Quality Foods, Inc
401(k), profit sharing
United States, Arizona, Goodyear
3500 South La Cometa (Show on map)
Jun 30, 2025

Utz Quality Foods is seeking a Director, Sales: Grocery West to join our Sales team. The Director of Sales for the Grocery West Team will build and develop strategic customer growth, partnerships and the total business in assigned target markets with the primary purpose of accelerating performance for our Power Brands: Utz, On the Border (OTB) and Zapp's brands across Grocery West customers.

Operating in the Grocery West Sales Team territory, the Director of Sales will cultivate strong business relationships with key decision makers within the Grocery channel retailers. The Director will have an entrepreneurial spirit, sales intellect and strategic selling skills and will provide customer, consumer insight and category growth strategies to develop customer centric solutions, driving category results for both Utz and our partners. The Director will have a strong understanding of trade spend and investment strategies, leading customer P&Ls and numerous additional tools that drive sales, share and profits. The Director will lead a team of both Senior Account Executives & Key Account executives, coaching and developing their capabilities, and talents to develop teammates for succession.

Responsibilities



  • Build brand equity and profitably increase sales volume on all assigned brands.
  • Achieve assigned sales targets through the maintenance and expansion of distribution, merchandising and promotional activity for each assigned brand.
  • Deliver share growth across all sub-categories across all customers.
  • Build strategic partnerships with all customers, bringing our strategic selling concepts to life.
  • Establish strategic relationships with mid/upper-level retailer management.
  • Partner with cross-functional teams, including Finance; Retail, Grocery and Mass: Revenue Growth Management: Marketing; Sales Operations; Manufacturing; R&D and Logistics. Share best practices.
  • Lead, coach and train the Key Account Sales team (direct reports) to deliver KPI's and objectives.
  • Develop & execute multi-year strategies and annual operating plans that include overarching strategies and tactics to deliver sustainable results across our Joint Business Plans.
  • Create selling stories utilizing insights, facts, consumer, brands and our retailer's insights leveraging the strategic selling model.
  • Deliver trade and revenue goals.
  • Drive development, distribution and sales of Utz, OTB, Zapp's and overall portfolio of brands.
  • Identify opportunities to maintain and expand distribution on existing business and find unique opportunities for incremental sales and profit.
  • Comply with all company policies, instructions and directions for the fulfillment of company objectives and to maximize profits from sales.
  • Be alert to competitive products and merchandising practices; keep management informed of updates.
  • Prepare weekly sales reports and expense reports as required.
  • Prepare and submit special reports, acceptance of products or competitive conditions, as may be requested by management or as observed in the marketplace.
  • Own and develop the strategic selling process (our selling stories) that will enable us to achieve long-term success both for this team as well as the organization. This also includes customer wiring up partnerships across all levels of the customers organization.
  • Ensure observance of safe work practices to include the immediate work area, visits to customer sites and operation of a vehicle used for company business.
  • Develop and enhance partnerships through participation in customer events, industry functions and entertainment within company standards.




Requirements



  • Bachelor's Degree from an accredited college with a focus in business, preferred.
  • 7+ years proven sales experience in a related position within the consumer products goods industry with direct account responsibility.
  • 3+ years of experience utilizing syndicated data.
  • Proven experience using large volume of data, product knowledge and customer familiarity and successfully applying it to negotiation strategies.




External Recruitment Process



  • Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
  • Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
  • Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.


Base Salary: $140k to $175k

Continuously Pursuing Excellence!

Here at Utz, we have a passion for exciting and delighting consumers with delicious snack foods made from high quality ingredients. After over a century with a strong family heritage, our diverse portfolio of brands includes Utz, Zapp's, Boulder Canyon, and On the Border. Our associates are the reason for the success of this company, so it is important we provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We also help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join our world class team and help us become the fastest growing pure-play U.S. snacking company of scale!

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


  • 7+ years proven sales experience in a related position within the consumer products goods industry with direct account responsibility.
  • 3+ years of experience utilizing syndicated data.
  • Must possess excellent written and oral communication skills.
  • Ability to analyze and evaluate several sources of data to develop actionable insights.
  • This position requires extensive use of computer equipment. Must have a demonstrated proficiency in Microsoft business software to include Excel, PowerPoint, Word, and Outlook. Familiarity with Nielsen or IRI programs is preferred.
  • Requires a valid driver's license.

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