Social Media & Community Outreach Specialist

About Lakewood

Lakewood Health System is a comprehensive rural healthcare system in central Minnesota. Leading the way in providing quality, personalized healthcare for a lifetime, Lakewood prides itself on remaining fiercely independent to prioritize its patients, staff, and communities in all decisions. Voted as one of Star Tribune's Top Workplaces for the fifth year in a row, we do rural healthcare differently at LHS by providing a solid foundation of family practice providers with access to best-in-class specialty services, all right here at Lakewood. Across the spectrum of life, Lakewood Health System provides compassionate, quality care for the Brainerd Lakes region and beyond.

About the Team

The Marketing team at Lakewood Health System drives brand strategy, digital presence, and promotional efforts across the organization. The team develops creative content, leads campaign execution, and supports outreach initiatives to increase visibility, engage the community, and highlight services, providers, and programs that align with Lakewood's mission and goals.

Mission for Position

The Social Media & Community Outreach Specialist drives brand growth and engagement by leading content development, digital strategy, and community outreach efforts that reflect and advance Lakewood Health System's mission, goals, and identity.

Duties & Responsibilities

• Create, schedule, and manage content across digital and social platforms, including graphics, videos, blog posts, and internal updates.
• Develop and implement communication strategies aligned with organizational goals and branding.
• Lead the execution and evaluation of digital and print campaigns supporting recruitment, service-line promotion, community events, and internal communications.
• Manage Lakewood's presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Threads, adjusting strategy based on performance data and trends.
• Represent Lakewood Health System at community events, meetings, and initiatives to support visibility and engagement.
• Build and maintain relationships with local organizations, schools, businesses, and community leaders to promote partnerships and awareness.
• Collaborate with internal departments such as HR, Community Health, and Clinical Services to support cross-functional initiatives and communication needs.
• Monitor key performance indicators such as engagement, reach, and audience growth; prepare reports to guide ongoing strategy.
• Ensure all digital and print communications comply with HIPAA, marketing ethics, and brand standards.
• Provide tools, templates, and best practices to support internal storytellers and brand ambassadors.
• Highlight employee achievements, team initiatives, and organizational milestones through thoughtful and inclusive content.

Position Type

• This is a full-time, weekday position scheduled from 8:00 AM to 5:00 PM, Monday through Friday, with no weekend hours.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field

Ideal Candidate

• Experience in content creation, digital communication, and campaign management
• Proficient in Canva, Adobe Creative Suite, CMS platforms, and social media tools
• Video editing experience preferred
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Builds relationships with community members and partners
• Coordinates communication projects with attention to detail and timeline
• Applies data and insights to refine strategy across platforms
• Supports cross-functional teams with a solutions-oriented approach

Benefits

Lakewood Health System is growing and looking for great people to join our mission of providing personalized, quality healthcare for a lifetime. At Lakewood, our people are our most valued asset!

• Generous Planned Time Off & Wellness Time Off
• 401K Match
• Annual tuition assistance of $2,000 per year
• Best-in-region employer HSA contributions
• Employer paid premiums for individual-only healthcare coverage!

With ample opportunities for growth within the system and support as you pursue your personal goals, it's safe to say that Lakewood Health System is a great place to launch or continue your career in healthcare!

A new team member's starting wage reflects our compensation philosophy, taking into account experience, education, certifications, and internal equity. Hourly pay is just one part of the comprehensive and rewarding compensation package we're proud to provide!

Interested, but will the schedule work for you? Have questions on organizational culture, team fit or day-to-day experience?

>>>Contact Matthew Jensen to discuss the possibilities further:

Matthew Jensen, Director of Marketing

P: 218-898-7960

E: matthewjensen@lakewoodhealthsystem.com

Disclaimer:

Job postings found on third-party websites may be outdated or no longer active. For the most accurate and up-to-date listing of career opportunities, and to apply directly, please visit our official website at www.lakewoodhealthsystem.com