College Intern Market Strategy & Customer Analytics - Health Alliance Plan

GENERAL SUMMARY:

This position is an excellent opportunity for students pursuing degrees related to the following business areas: market research, customer experience, market strategy, data analytics.

This is part time (15-20 hours) with remote scheduling flexibility during the academic school year and a full-time hybrid internship in Troy, MI during summer 2026 (travel/housing expenses not provided).

Departmental Duties and Responsibilities:

• Design, field, and analyze results from customer research projects (surveys, focus groups, etc.).
• Collect and analyze market/competitive intelligence, producing takeaways and recommendations that drive strategies.
• Engage in cross-functional product strategy efforts led by other team members.
• Query and analyze HAP data across multiple functions (Sales, Membership, Marketing, Communications, etc.) to evaluate performance and inform future strategies and tactics.
• Other duties/tasks as assigned.