Content Creator - Talent Brand

About the Job
At Northwestern Mutual, we are passionate about creating an inspiring environment where exceptional talent can thrive. As a Talent Brand Content Creator, you will play a pivotal role in showcasing our company culture, values, and opportunities to prospective employees. Your creativity and storytelling skills will help us attract and engage top talent by producing compelling content that resonates with our audience across various platforms.

What You'll Do

• Content Creation - Develop and produce high-quality written and visual content that highlights our employer brand, such as blog posts, social media updates, videos, infographics, and employee testimonials.

• Social Media Management - Curate and manage content for our social media channels, Meta, LinkedIn, YouTube, TikTok, etc., ensuring consistent brand messaging and engagement with our followers.

• Campaign Development - Collaborate with members of the Talent Brand team to create and execute talent brand campaigns that highlight our workplace culture and employee experiences.

• Employee Spotlight - Feature employee stories and achievements to showcase the diverse talent within our organization, making their experiences come to life through engaging content.

• Analytics and Optimization - Use data analytics to measure content performance and continually optimize strategies for better engagement and reach.

• Event Coverage - Provide live coverage of company events, career fairs, and community outreach programs, sharing real-time updates and stories to engage our external audience.

Skills You Have

• Content Creation - Proficiency in creating compelling content across various formats including written articles, videos, graphics, and social media posts.

• Storytelling - Strong storytelling abilities to highlight our company culture and employee experiences in an engaging and authentic manner.

• Social Media Proficiency - In-depth knowledge of social media platforms and best practices for content strategy, posting schedules, and engagement tactics.

• Design Skills - Basic graphic design abilities using tools such as Adobe Creative Suite or Canva.

• Data Analysis - Ability to analyze content performance metrics and adjust strategies to improve outcomes.

What You'll Bring to the Role

• Creativity and Innovation - A creative mind with a passion for developing new ideas and projects that capture our brand essence.

• Collaboration - Ability to work collaboratively with cross-functional teams including marketing, HR, and internal communications.

• Attention to Detail - Meticulous attention to detail to ensure high-quality content that aligns with our brand standards.

• Communication Skills - Excellent written and verbal communication skills, with the ability to tailor messaging to various audiences.

• Passion for Employer Branding - Genuine interest in employer branding and a desire to help build our company's reputation as an employer of choice.

Additional Qualifications We'd Love

• Experience in Talent Branding - Previous experience in a talent branding or employer branding role.

• HR Knowledge - Understanding of human resources and recruitment processes.

• Project Management - Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

• Photography Skills - Ability to take high-quality photographs that capture the essence of our workplace and events.

• Technical Knowledge - Experience using tools such as Adobe Creative Suite, SeenIt, Canva, and the ability to edit content in social native platforms.

• Video Production - Experience with video shooting, editing, and production is a plus.

#LI-Hybrid, #LI-Onsite

Compensation Range:

Pay Range - End:

We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!

Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups