Loyalty and Retention Marketing Senior Manager

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

In this highly visible role, you will be responsible for marketing planning within the Base Management team. This is a highly analytical and strategic role focused on decreasing churn within the Verizon Consumer Mobility Group through data-driven strategies and targeted offers.

You will help define our strategic marketing approach to retaining customers, identifying ROI-profitable segments who are truly save-able, all while growing and retaining base revenue. You will be responsible for developing marketing programs that incentivize retention and loyalty, as well as building the business case to justify the program and obtain financial approvals, along with developing marketing plans to drive & measure results.

As part of the strategy team, you will work cross-functionally with the team to evaluate key cohorts within our base, analyze performance across a variety of KPIs, and assess potential macro and microeconomic trends to draw up strategies to drive higher payment rates and retain subscribers through loyalty & retention programs. A critical part of your success in this role will be your ability to develop and coordinate marketing strategy across multiple teams, and to facilitate collaborative and productive relationships with peers across VCG and Finance -- both within the Digital Marketing & Base Management team and other key stakeholders across the business.

You will be the key conduit between the Acquisition and Base Marketing team and our partners across HQ support & cross functional teams, as well as support our Finance and CX teams. You'll help translate how our core strategies apply to identified opportunities within their programs and drive impact/results. Through strong project management skills and sustained collaboration, you'll help ensure that we leverage opportunities to integrate key insights from these groups back into our overall base marketing program and strategy.

Responsibilities include:

• Developing the Acquisition & Base Marketing strategic plan to deliver on 2025 KPIs.

• Leading strategic plan development for priority marketing plan initiatives through strong project management.

• Developing and managing customer retention and churn reduction strategies including targeted offers.

• Developing business cases to support investment in retention and churn reduction initiatives.

• Tracking and reporting on the performance of retention campaigns and initiatives.

• Leading strategic analysis and insight generation to support retention strategies, and interface directly with Marketing leadership.

• Utilizing customer analytics to develop a deeper understanding of the customer's profile, point-of-contact engagement and activity across online and offline channels. Use findings to tie behavioral data to inform audience pulls to optimize our communication strategies.

• Driving data-based analyses on key business metrics, customer cohorts and segments, and competitors. Analyze base performance by distilling complex data sets into concise and actionable data insights. This work will be used to further refine marketing campaign strategies to drive greater value and combat churn. Ability to package fact-based recommendations clearly and "tell a story" with data to leadership is critical for success in this role.

• Acting as a conduit to cross-functional teams, including Finance, Performance Management, Business Intelligence, Communications, Digital, Device, Cx, and Finance, etc. to align on retention goals and strategies and implement best-in-class marketing plans.

What we're looking for...

You are a creative and innovative thinker, with a strong analytical mind as well. You are not just a big idea person -- you know what makes sense and how to get it done. You have conviction in your ideas but know how to collaborate and when to adjust your approach. You have an innate ability to utilize your experience and business knowledge to develop marketing plans as well as guide the strategy and execution of critical marketing programs.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience gathering, organizing, and analyzing large amounts of information coupled with strong project management skills.

• Experience working collaboratively with a variety of stakeholders.

• Experience and understanding of Home and Mobile products and services.

• Prior marketing and/or finance-related experience, such as market research, financial analysis, pricing, product marketing, or strategic planning.

Even better if you have one or more of the following:

• A Master's degree, preferably an MBA.

• Diverse experience in the wireless and telecommunications industry.

• Ability to think strategically and to "see the big picture".

• Prior CRM, lifecycle management experience.

• Excellent written and verbal communication skills with an ability to simplify complex concepts and "tell the story" effectively to any audience.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.