Remote New

Senior Marketing Technology Specialist

Zelis Healthcare, LLC
United States, Texas
Jul 23, 2025
At Zelis, we Get Stuff Done. So, let's get to it! A Little About Us Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients. A Little About You You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are. Position Overview Zelis is seeking a Senior Marketing Technology & Operations Specialist to help scale and optimize our modern B2B2C marketing technology stack. This role plays a critical part in enabling high-performance, data-driven marketing across multiple outbound channels including email, SMS, direct mail, and phone campaigns. You'll support end-to-end platform operations, vendor integrations, and campaign enablement with a focus on Salesforce Marketing Cloud. You'll be part of a growing Marketing Operations team responsible for building the infrastructure that powers engagement with millions of members. This is a hands-on, tech-facing individual contributor role ideal for someone who is curious, proactive, and excited by the opportunity to improve marketing effectiveness through smarter systems and automation. What You'll Do Key Responsibilities Support day-to-day platform operations for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and related tools. Assist in evaluating and integrating new martech vendors and platforms to expand outreach capabilities (e.g., SMS, phone, direct mail). Collaborate with campaign owners, analytics, and CRM teams to align system workflows and data flows across platforms. Help manage platform documentation, technical requirements gathering, and implementation roadmaps for new tools or capabilities. Conduct QA and campaign-level diagnostics to ensure data accuracy, deliverability, and performance tracking integrity (e.g., UTM standards). Support campaign execution by advising on platform setup, segmentation logic, automations, and scheduling across outbound channels. Assist with vendor onboarding, platform migrations, and integration testing in partnership with Marketing Operations leadership. Maintain process documentation and propose improvements to streamline workflows and increase operational efficiency. What You Bring Required Qualifications 2+ years in marketing operations, marketing technology, or campaign production roles. Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio. Understanding of outbound campaign workflows: email, SMS, phone, and direct mail channels. Strong skills in process documentation, vendor management, and platform support. Solid understanding of campaign execution best practices, marketing automation, and performance tagging (e.g., UTM parameters). Highly organized, with a problem-solving mindset and interest in continuous optimization. Excellent communication skills, both technical and non-technical. Preferred Qualifications Experience with vendor selection, RFPs, or platform integration projects. Familiarity with tools such as Jira, Asana, Smartsheet, or similar project trackers. Knowledge of basic SQL, HTML, or AMPscript a plus. Experience working in regulated industries such as healthcare, insurance, or B2B2C marketing environments. *Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.* Location and Workplace Flexibility We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies. Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We welcome applicants from all backgrounds and encourage you to apply even if you don't meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all. Accessibility Support We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com. Disclaimer We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.