Marketing Specialist

CenterPoint Energy and its predecessor companies have been in business for more than 150 years.

Our Vision: Our vision is to become the most admired utility in the United States through the execution of our long-term growth strategy. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people.

Our Commitment: CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

The Marketing Specialist is responsible for developing compelling campaign concepts and producing high-quality, engaging, and brand-consistent marketing copy across various platforms that strengthens customer relationships, drives product and program adoption and promotes and enhances the CenterPoint Energy brand. This role requires a strong understanding of marketing strategies and the ability to translate complex information into clear and persuasive messages for diverse audiences.

• Develops creative campaign concepts aligned with marketing objectives and target audience insights.
• Writes, edits, and proofreads engaging and brand-accurate copy for a wide range of marketing materials, including digital ads, website content, email campaigns, press releases, brochures, and video scripts.
• Ensures all copy is optimized for clarity, impact, and calls to action.
• Collaborates with graphic designers, web developers, and other marketing professionals to ensure cohesive campaign execution.
• Conducts competitive research and stays informed about industry trends to inform content strategy.
• Manages multiple writing projects simultaneously, adhering to deadlines and project specifications.
• Participates in content strategy discussions and contributes creative ideas.
• Upholds CenterPoint Energy's core values of Safety, Integrity, Accountability, Initiative and Respect at all times and in all work.
• Supports the Public Information Office by crafting crucial customer and public messaging or fulfilling other duties as assigned during emergency activations, which may occur after typical business hours, weekends, or holidays

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Experience

• 2-4 years of experience in marketing, copywriting, or content creation, preferably within a corporate or agency setting.
• Proven ability to develop creative campaign concepts and translate them into effective copy.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Familiarity with SEO best practices and content optimization.
• Ability to adapt writing style to different audiences and channels.
• Strong portfolio demonstrating a range of successful marketing copy and campaign concepts.

This is a full-time position based at CenterPoint Energy's headquarters or designated office. Some travel may be required for community events, meetings, or training. Hybrid schedules (1-2) days remote may be available after completion of an initial probationary period.

We want you to know
Being a part of the CenterPoint Energy team is more than a career alone. It's an opportunity to make a positive impact. You will be an integral part of enabling everyday life and the pursuit of possibilities for the customers we serve and the communities we share. The vital services we provide are at the core of making our world work, and by sharing your energy with us, we'll create a better tomorrow together.

What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Transit subsidies
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution

Job Type:Full Time
Posting Start Date: 07/25/2025
Posting End Date: 08/08/2025

This contractor and subcontractor shall abide by the requirements of 41 CFR * 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

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