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Director, Brand Marketing

Trex Company
vision insurance, paid holidays, tuition reimbursement, 401(k), employee discount
United States, Virginia, Winchester
Jul 26, 2025
Description

When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry... and still leads the way.

We are looking for a Director, Brand Marketing, to help us develop long-term strategic plans that meet top-line sales, margin, and profit objectives for the Trex brand. As a Trex Director, Brand Marketing, you will be looked to as an innovator and are accountable for advertising, new product ideation, product support, omni-channel marketing, point of sale, brand collateral materials, and any other area that directly influences brand success. This role is a key member of our Marketing team.

RESPONSIBILITIES



  • Put safety first - Always!
  • Lead and foster our "people first" culture.
  • Develop operating plans and execute strategies needed to meet top-line sales, margin contribution to profit objectives.
  • Develop the strategic direction for the brand and gain alignment with key internal constituents.
  • Develop and track performance metrics and successful criteria for all brand marketing activities.
  • Lead and actively participate in the product innovation process.
  • Ensure all marketing activities are on strategy and consistent with spending principles/budgeting; Establish brand priorities.
  • Make full and effective use of available resources, particularly other functional areas (R&D, Finance, Supply Chain, Sales, Legal, HR)
  • Serve as the primary contact with Product, Digital and Channel Marketing Teams.
  • Manage budgets and initiatives to deliver EBITA.
  • Responsible for talent acquisition, retention, and development of the brand marketing team.


DIRECT REPORTS

Manage and provide ongoing performance, coaching, and professional development opportunities for a team of 3-5 direct reports and 4-10 indirect reports.

JOB LOCATION

Winchester, Virginia, United States (on-site)

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for leaders with a bachelor's degree and 8+ years of experience in brand management. An MBA is preferred. We want to hear from you if you have previous experience as a Senior Brand Manager or Director of Marketing Strategy.

At Trex, we believe in persevering even when there's no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate - always with a firm foundation in safety and integrity.

SALARY

Base Salary Range: $220,000 - $275,000 annually.

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:



  • Time Off: We'll give you paid holidays and paid vacation.
  • Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
  • 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
  • Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
  • Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
  • Stock Purchase Program: Invest in Trex at a discounted price.
  • Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.


WHO WE ARE

Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainability-made, wood-alternative decking, and deck railing - all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:



  • Do the Right Thing
  • Act with Boldness and Authenticity
  • Drive Sustainability
  • Innovate and Adapt


At Trex, you'll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader - learning, adapting, solving, and succeeding.

We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

CAREER ADVANCEMENT

At Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise - enhancing your career, your team, and our shared efforts. You will help shape our future.

EEO

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

E-VERIFY

Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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