New 
Microsoft 365 Consumer Category Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Jul 31, 2025 | |
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OverviewAt Microsoft, we have a mission to empower every person and every organization on the planet to achieve more. And at the Consumer Channel Sales Organization (CCS) we create value with our partners to market and sell innovative consumer solutions. We are transforming the way we go to market across the globe and bring the latest Microsoft 365, Windows, Surface and Xbox products to our customers. To enable this transformation, we need to put our ecosystem of products, solutions and services at the center for our partners and customers to drive product desire and advocacy. The Worldwide Microsoft 365 Consumer Category Management team has a goal to reach as many consumers as possible around the world through various first and third party channels while bringing these customers on the journey to the cloud. We are looking for a Microsoft 365 Consumer Category Manager to design and drive new acquisition motions to accelerate our subscription business around the world, collaborating closely with business planning, finance, operations and field on execution. This is a wonderful opportunity to help the multi-billion Microsoft 365 business in CCS to unlock powerful new acquisition motions. and enter our next phase of growth!
ResponsibilitiesStrategy & Program DesignLead the development of new customer acquisition strategies across OEM.com and Apple 1st/3rd party channels, with a focus on driving Microsoft 365 subscription growth. This includes defining the strategy for "New On-Ramps" initiatives to acquire Microsoft 365 subscribers through online OEM partner stores and Apple's retail ecosystems.Design and implement scalable online attach sales programs with key OEM partners (Lenovo, Dell, HP), aligning with DPS and CCPM teams. This involves creating compelling subscription attach offers at point-of-sale on OEM websites, and working with DPS (who engage our OEMs to bring hardware/software to market) to ensure these programs are executed effectively.Define and evolve the "New On-Ramps" framework to unlock incremental sell-thru units and attach opportunities across digital partner ecosystems.Partner Engagement & ExecutionCollaborate with OEM and Apple partner teams to tailor Microsoft 365 value propositions to their respective ecosystems. Develop messaging and bundles that resonate in each partner's online store or channel - for example, integrating Microsoft 365 into Apple's customer journey (both Apple's own storefronts and third-party retail partners) in a way that complements the Apple experience. The goal is to "attach" Microsoft 365 subscriptions to device sales by highlighting synergistic value for users in each ecosystem.Launch and manage promotional campaigns and attach offers that align with partner go-to-market plans, ensuring seamless integration into their digital storefronts. Develop and experiment with promotional strategies to increase attach rates and conversion on OEM partner websites. Use data-driven insights and A/B testing to refine how Microsoft 365 is offered during device purchases (e.g. optimizing page design, pricing promotions, and timing of the offer) in order to land best-in-class online attach practices. Iterate on programs like subscription trial bundles (such as "12+3 month" offers) or short-term SKU promotions to maximize conversion.Coordinate with regional field teams, business planning, and operations to ensure global readiness and execution of new attach motions.Performance Management & OptimizationDrive achievement of core performance metrics - take ownership of delivering against key KPIs such as Total Sell-Thru Units from New On-Ramps and Attach Rates on OEM.com, Microsoft.com (Surface), and Apple channels. Monitor performance closely, report on progress, and adjust tactics to meet or exceed targets (for example, aiming for high attach rates ~30% on OEM online sales to yield hundreds of thousands of incremental subscriptions).Monitor attach performance, analyze conversion data, and iterate on promotional strategies to land best-in-class online attach practices.Provide regular business updates and insights to leadership, highlighting progress, learnings, and opportunities for scale.Develop and experiment with promotional strategies to increase attach rates and conversion on OEM partner websites. Use data-driven insights and A/B testing to refine how Microsoft 365 is offered during device purchases (e.g. optimizing page design, pricing promotions, and timing of the offer) in order to land best-in-class online attach practices. Iterate on programs like subscription trial bundles (such as "12+3 month" offers) or short-term SKU promotions to maximize conversion.Drive achievement of core performance metrics - take ownership of delivering against key KPIs such as Total Sell-Thru Units from New On-Ramps and Attach Rates on OEM.com, Microsoft.com (Surface), and Apple channels. Monitor performance closely, report on progress, and adjust tactics to meet or exceed targets (for example, aiming for high attach rates ~30% on OEM online sales to yield hundreds of thousands of incremental subscriptions).Coordinate cross-functionally to execute at scale. Work closely with internal stakeholders in business planning, finance, operations, and field sales to ensure new on-ramp initiatives are supported and scalable worldwide. This includes aligning on investment, pricing, and readiness with regional teams, and maintaining clear communication of status, results, and insights across the organization. | |