Paid Social Supervisor

Description

You're driven, resourceful, and above all else - remarkably smart.

We are looking for a dynamic Paid Social Supervisor to lead and oversee our paid social team. The ideal candidate will have a proven track record in paid social management, a strong understanding of content strategy, and the ability to lead and inspire a team to deliver successful campaigns. In this role, you will be responsible for supervising day-to-day paid social activities, strategizing with cross-functional teams, and ensuring that our paid social efforts align with company goals and engage our target audience effectively.

Key Responsibilities:

Team Leadership

• Supervise and mentor a team of social analysts and content creators, providing guidance, feedback, and professional development opportunities.
• Foster a collaborative and positive team environment, encouraging creativity and growth.
• Set clear goals and KPIs for the media team and track performance to ensure targets are met.

Social Media Strategy Development

• Oversee the development and execution of comprehensive paid social strategies that align with overall marketing objectives.
• Collaborate with marketing, PR, and creative teams to integrate paid social efforts with broader campaigns.
• Identify emerging social media trends and adapt strategies to maintain relevance and competitive advantage.

Campaign Management & Optimization

• Lead the planning and execution of social media campaigns across various platforms (Meta, X, LinkedIn, TikTok, etc.), ensuring they meet performance goals.
• Regularly evaluate and adjust campaigns based on analytics to improve engagement, reach, and conversions.
• Use data insights to inform creative decisions, ensuring content resonates with target audiences.

Content Oversight

• Oversee the creation of high-quality, engaging, and on-brand content across all social media channels.
• Work closely with the content team to ensure a consistent voice, messaging, and tone across all platforms.
• Ensure content is aligned with brand guidelines and optimized for each platform's specific audience and format.

Reporting & Analytics

• Review social media performance reports and provide actionable insights to improve results.
• Present monthly/quarterly social media performance summaries to stakeholders, highlighting key achievements and areas for improvement.
• Monitor social media metrics and trends, leveraging data to guide decision-making and refine strategies.

Brand Advocacy & Community Engagement

• Lead efforts to engage with the social media community, including responding to comments, messages, and brand mentions.
• Monitor and manage the online reputation of the brand across social platforms, ensuring timely responses to customer inquiries and issues.
• Identify and nurture relationships with influencers, brand advocates, and key social media personalities that can amplify the brand's presence.

Collaboration & Cross-Functional Partnerships

• Collaborate with cross-functional teams such as PR, marketing, and customer service to align social media messaging and objectives with broader business initiatives.
• Support the development of social media campaigns for new product launches, events, and promotions.
• Coordinate with other departments to ensure smooth execution of social media plans and address any business needs or opportunities.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (preferred).
• 4+ years of experience in paid social within an agency environment
• Proven track record of successfully managing and growing social media accounts for brands or organizations.
• Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.) and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.).
• Strong leadership and team management skills.
• Deep understanding of social media platforms, content creation, and digital marketing trends.
• Expertise in creating data-driven social media strategies and optimizing campaigns for performance.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Strong problem-solving abilities and adaptability in a fast-paced, dynamic environment.
• Creative mindset with the ability to develop compelling content ideas and strategies.

Personal Attributes

• Highly organized and able to manage multiple projects simultaneously.
• A natural leader who is passionate about team development and fostering a culture of growth.
• Strategic thinker with a hands-on approach to campaign management and optimization.

The annual base salary for this position ranges from $100,000 to $110,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.