Marketing Science Analyst

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

The Marketing Science Analyst plays a key role in driving insights, optimization, experimental design, and measurement of marketing tactics, with a focus on direct marketing channels including email, text, and direct mail. This role focuses on leveraging data and advanced analytics to measure campaign effectiveness and provide actionable recommendations that enhance marketing performance. A strong emphasis is placed on identifying and applying AI/ML models, utilizing Customer Data Platforms (CDPs), and working with experimentation platforms to continuously improve tactic results.

This position provides an exciting chance to combine analytical expertise, strategic marketing, and advanced technologies to deliver tangible results and shape the future of marketing in a rapidly changing environment.

As a Marketing Science Analyst, you will:

• Partner with business stakeholders to define clear tactic goals and measurement objectives
• Design and implement experiments and measurement frameworks
• Extract and prepare data through querying and data manipulation
• Conduct rigorous statistical analyses to summarize and interpret results
• Develop compelling reports and visualizations that effectively communicate insights
• Provide data-driven recommendations to optimize marketing campaigns and maximize ROI
• Stay abreast of industry trends, emerging technologies, and best practices, proactively identifying opportunities for innovation

Highly Desired:

• Proficient in querying and manipulating data using SQL, SAS, Python, or R
• Strong understanding of experimental design and evaluation methods for marketing performance
• Experience optimizing direct marketing KPIs across email, text, and direct mail channels with a focus on ROI
• Solid foundation in descriptive and inferential statistics (e.g., averages, chi-square tests, logistic regression)
• Familiarity with marketing models, advanced statistical techniques, and direct marketing principles
• Skilled in data visualization and business intelligence tools such as Excel, Power BI, Tableau, or QlikView
• Effective collaborator with the ability to work independently and within cross-functional teams
• Excellent communication skills, capable of presenting insights to diverse audiences across organizational levels

Additional Skills:

• Experience with AI-driven marketing technologies and Customer Data Platforms (CDPs)
• Knowledge of experimentation platforms and their application in marketing
• Familiarity with cloud platforms such as AWS
• Understanding of integrated marketing funnels and how multiple channels interact to drive customer engagement

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $95,800 - $121,900
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family's health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little "You" Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $105,380 - $134,090
Application deadline is expected to close on 8/4/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $119,750 - $152,375
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives

For more details, visit our benefits summary page.

PI277074718