Communications Specialist - 10004-Charlotte- NC - Hawkins (Charlotte, NC)

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme's Communications Specialist will support the execution of strategic corporate communications initiatives that align with Krispy Kreme's business goals and culture. Reporting to the Director of Communications, this role will be instrumental in developing and delivering clear, engaging messaging both internally and externally, ensuring alignment across all key stakeholder groups. The ideal candidate is creative, collaborative, adaptable, and eager to take initiative in a fast-paced environment. This person must be comfortable managing content across multiple channels and working closely with cross-functional teams and senior leaders.

A TASTE OF WHAT YOU WILL BE DOING:

• Strategic Communication Execution: Contribute to the development and implementation of integrated communication strategies that support business objectives across all key audiences: Corporate and field employees, franchise partners, investors and consumers.
• Communications Calendar & Request Management: Maintain and manage the corporate communications calendar to ensure coordinated, timely messaging. Oversee intake and fulfillment of communication requests to streamline workflows and content delivery.
• Engagement & Measurement: Track, analyze, and report on communication effectiveness using tools such as Viva Insights and other analytics platforms. Use data to inform and continuously improve communication strategy and execution.
• Cross-Functional Collaboration: Partner with internal teams to tailor messaging to targeted audiences and ensure alignment across initiatives.
• Internal Storytelling & Culture Building: Support storytelling initiatives that highlight strategic initiatives, employee recognition, brand values, and company milestones. Help drive internal campaigns that enhance culture, belonging, and engagement.
• Brand & Content Consistency: Ensure all messaging and content (visual, written, and digital) adhere to Krispy Kreme's brand standards and tone of voice.
• Be Sweet & Community Initiatives: Support the expansion of our "Love Our Communities" strategy through content creation and partner engagement.
• Crisis & Executive Communications: Support crisis communication efforts to protect and strengthen the brand's reputation. Assist in crafting clear, impactful messaging for the CEO and executive leadership team.

YOUR RECIPE FOR SUCCESS:

• 3+ years of corporate communications experience, ideally within a retail or consumer brand
• Bachelor's degree in Communications, Public Relations, Marketing, or related field
• Exceptional writing, editing, and verbal communication skills; mastery of AP Style
• Proven experience managing content calendars and communication campaigns
• Familiarity with employee communications, executive messaging, and crisis response
• Proficient with Microsoft Office Suite (Word, PowerPoint, Outlook, Excel), SharePoint, and internal communication tools such as Canva
• Experience using analytics tools such as Viva Insights to evaluate channel performance and optimize communication
• Experience working with senior leadership and influencing cross-functional teams
• Ability to maintain confidentiality and manage sensitive information with professionalism Communication: Excellent storytelling, message clarity, and audience awareness
• Creativity: Able to develop innovative content and communication solutions
• Organization: Detail-oriented with the ability to manage multiple projects and competing priorities
• Initiative: Self-starter with a proactive mindset and strong sense of urgency
• Teamwork: Collaborative and flexible, with a strong service orientation
• Adaptability: Comfortable working under pressure and navigating ambiguity
• Decision Making: Strong problem-solving and critical thinking skills

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:?

• Comprehensive benefits (medical, vision, and dental insurance)?
• Employee discount program?
• 401K plan?
• Generous PTO Plan?
• Company events?
• Education Reimbursement?
• Adoption Assistance?
• Life Insurance?
• FSA/HSA Plans?
• Pet Insurance?

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:?

• Loving People:?
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities.? Check out our leadership mix here.?
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:?
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.?
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.?
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.?
• Loving Planet:?
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.?
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.?

Krispy Kreme is an Equal Opportunity Employer:?

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.?

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.