DIGITAL STRATEGIST

Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.

The UGA Carl Vinson Institute of Government - Who We Are
As a Public Service and Outreach unit at the University of Georgia, the UGA Institute of Government contributes directly to the university's overarching public service mission of improving people's lives by helping to create jobs and prosperity, developing leaders, and addressing critical issues. This public service mission, and the Institute of Government's role in its success, is at the heart of UGA's land-grant and sea-grant mission to serve the State of Georgia and its residents.

We have a team of experts who inform, inspire, and innovate every day so that governments, large and small, can be more efficient and responsive to their citizens, address current and emerging challenges, and serve the public with excellence. We are uniquely positioned to provide impartial support to local governments and state agencies and convene multidisciplinary and intragovernmental groups to plan for and address many of the challenges faced by communities across Georgia.

Our areas of expertise and focus include workforce and economic development; infrastructure and community resilience; government operations and organizational effectiveness; measuring and reporting on impact and outcomes; building skills, knowledge and capacity of government leaders and teams; and maximizing technology and data for governments and their leaders.

Whether it is through our award-winning PROPEL (Planning Rural Opportunities for Prosperity and Economic Leadership) program for rural communities, our CyberArch student program that helps Georgia communities increase their cybersecurity, our efforts to build a visionary plan for military and community partnerships to spur economic prosperity and resilient infrastructure, our financial management certificate program to build the capacity of public officials, or hosting educational events about e-mobility strategies for local governments .... We Know Georgia. Fulfilling our land-grant and sea-grant mission to serve the State of Georgia is more than a project. It's our purpose.

We are growing and excited to add individuals to our team who share our commitment to public service - building stronger communities, inspiring economic resilience, and improving quality of life for communities across Georgia and beyond.

Our Culture - How We Operate
We disseminate knowledge through research, scholarship, and instruction. We collaborate internally across our areas of expertise and across the university with academic researchers to bring best practices and expert insights to the governments and communities we serve. We are committed to fielding a team of experts who have a variety of professional and academic experiences and are grounded in our culture of excellence and approach our work with Georgia's governments in a comprehensive and objective fashion.

Normal business hours are M-F, 8-5.

Please submit the following with your application:

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

This position is a critical part of the success of the Institute of Government through its marketing and communications. This position communicates the services, activities and successes of the Institute of Government and both contributes to the overall marketing and oversees digital marketing of the Institute for both internal and external audiences.

This person should possess the technical ability to work independently in a variety of content management systems, email tools and digital platforms that support the Institute's marketing and digital communications.

This position builds integrated marketing campaigns, including web pages, social media, email, digital ads, etc. These campaigns drive registrations for events and classes and inform target markets about our services. This position analyzes data to inform strategy and create campaigns of relevance to distinct target markets.

This position manages the Institute's social media channels, managing the social media calendar and publishing through social media management platforms (Hootsuite) or directly through appropriate channels (Facebook, Twitter, LinkedIn, etc.). In partnership with the Communications Director, it also manages campaigns through Facebook Ads, LinkedIn Ads and other platforms.

Duties involve website development, web content management, digital newsletter and eblast production, social media management, generation of digital marketing materials, development of digital campaigns and other duties as assigned.

KNOWLEDGE, SKILLS, ABILITIES AND/OR COMPETENCIES:

* Professional experience in marketing, advertising, communications or related field

* Professional experience managing social media channels, including Facebook, Twitter and LinkedIn as demonstrated through portfolio of work

* Experience with email marketing

* Excellent project and content management skills

* Strong organizational, analytical and problem-solving skills

* Experience with digital metrics and data analysis; working knowledge of Google Analytics and other analytics platforms

* Knowledge in search engine optimization

* Knowledge of web development and basic front-end HTML and scripting

* Ability to work in a team-oriented, collaborative environment

* Ability to develop visual assets for digital platforms, including social media

* Adept at managing multiple deadlines and priorities

* Experience with Adobe Creative Suite

* Experience with web accessibility and Search Engine Optimization ( SEO)

* Knowledge of front-end web development and coding, such as JavaScript, HTML and CSS

Sitting at a computer for long periods.

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

* Website content management, including planning, developing and coordinating engaging content for cviog.uga.edu, key landing pages and the employee Intranet.

* Design and build new landing pages as needed.

* Stay aware of best practices in Search Engine Optimization and deploy techniques as needed.

* Provide regular insight and reports on digital performance.

* Develop and publish relevant, original and high quality social content.

* Manage and execute digital content strategy across Institute's social channels, including Facebook, Twitter and LinkedIn.

* Coordinate social media content calendar to strategically promote classes, events, work and initiatives of the Institute.

* In cooperation with the Communications Director, leverage analytics to drive social objectives and inform overall marketing strategy.

* Manage analytics and reporting for organic social and paid social as needed.

* Develop strategies for the Institute's email marketing, leveraging audience insights and marketing data.

* Manage production and execution of email newsletters.

* Build, design and send emails using email marketing software such as Constant Contact and Mailchimp.

* Use email engagement data to optimize email marketing campaigns.

* Make recommendations to refresh email marketing according to performance, industry trends and objectives.

* Maintain web properties, continually assessing design and functionality.

* Work with leadership to develop priorities and timelines for website development and upgrades.

* Manage vendors and web development efforts to optimize site and performance.

* Develop marketing collateral and materials as needed.

* Manage digital advertising campaigns.

* Manage analytics and reporting for websites and digital advertising.

* Conduct audience research.

* Stay current on latest web development and digital trends.

* Work with internal project managers to establish scope, timeline and responsibilities and manage projects to meet agreed upon targets.

* Develop content and digital products that meet client needs, including emails, advertising, social media, etc.

* Advise internal contacts and clients on digital marketing trends, best practices, etc.