New 
Marketing Specialist II
 Spectraforce Technologies | |
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 Sep 05, 2025 | |
| Bill Rate: $54.20Hybrid - need to be local to Lake County Position Title - Marketing Automation SpecialistLocation/Site - ABV1 / US-IL-Lake County (ABV1, 26525 North Riverwoods Boulevard) (S3929)Cost Center - 6000_0000606816 L-MMM MktgNumber of positions needed - 1Job description (feel free to attach) - AttachedTentative start date - ASAPTentative end date - 1 year from start dateWork shift (days/times) - M-F 8-5 CSTWeekends included (Y/N) - NRemote, 100% Onsite or Hybrid Onsite Schedule - Hybrid Onsite ; 3 days in office 2 remoteTravel required (Y/N) - NAbbVie system access required for this worker? Yes, access and badge are neededWhat AbbVie equipment is needed? Laptop and/or other AbbVie assetsIs an AbbVie email required (Y/N) - YPossible temp to perm position - NWhat does your interview process look like, will you have (1) or (2) rounds of interviews and who will be involved? Multiple rounds What are the top 3-5 skills, experience or education required for this position: Certification in Salesforce Marketing Cloud, experience building customer email and SMS journeys, Audience Segmentation using SQLReason for request - Increase in workloadThe Marketing Automation Specialist is part of the Digital Lab team and will be responsible for playing an integral part of the team building Consumer 1:1 marketing programs.Responsibilities include:Build, QC and execute low-medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs to deliver the right message to the right person at the right time through the right channel Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform. Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness. Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability. Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents according to the requirements of department document management policies and procedures.Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.Collaborate with various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director.Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendations on how to apply at AbbVieKey AbbVie Leadership Competencies:Positive "all for one" approach to team deliverables and priorities. Builds strong relationships to enable higher performance.Learns, fast, grasps the "essence" and can change course quickly where indicated.Raises the bar and is never satisfied with the status quo.Creates a learning environment and open to suggestions.Embraces the ideas of others, nurtures innovation and manages innovation to reality.Qualifications:Salesforce Marketing Cloud Email Specialist or Developer CertifiedBachelor's Degree in Business or Marketing or equivalent experience3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experienceMinimum of 3 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud. Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectivelyKnowledge of database, email, digital, 1:1 marketing concepts and best practicesInquisitive, strong analytical skills, including the ability to infer and apply learningsProficiency with MS Excel and SQLExcellent written, verbal, and interpersonal communication skillsInquisitive, strong analytical skills, including the ability to infer and apply learnings Enable Skills-Based Hiring No Provide the days of the week and the hours that this position will require: M-F 8-5 CST | |