Senior Social Media Analyst, IO&E

Additional Location(s): N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role:

This role will lead the social media strategy and execution in the high-growth Interventional Oncology & Embolization Division of Boston Scientific. The ideal candidate is passionate about patient care and excited to help the team drive growth and offer solutions to patients with the most challenging conditions, including liver, kidney, lung and other types of cancer. You'll work in a fast-paced market, with frequent late-breaking clinical data releases and product launches, aligning stakeholders behind strategy, developing tactical plans and creating content for social channels in support of communications and marketing objectives.

Critical to this role is experience managing social media channels in a corporate environment (Facebook, Instagram, LinkedIn, YouTube, etc.), including best practices for content development, the use of paid and organic social campaigns on various channels, measurement strategies (KPIs) and a firm grasp of how to manage social media in a regulated environment. The ideal candidate would be skilled at content development, possessing the poise required to coach senior executives utilizing social media channels, and experienced in the use of social media tools and vendors for management and social listening. This candidate may be asked to lead other digital and activation programs beyond social media, so a willingness to flex and take on more responsibility is a must.

Your Responsibilities will Include:

• Initiate and build social media plans in partnership with divisional leadership, marketing activation and digital marketing
• Research, write, and edit content, working with designers, subject matter experts and others to develop engaging content that grabs the attention of our target audiences
• Learn and follow all regulatory, legal, clinical and compliance requirements related to promotional materials and social media, as outlined in applicable SOPs
• Proactively conduct social listening on hot topics, providing detailed summaries to key stakeholders as needed
• Partner with outside vendors, corporate social media and others to expand skills and advance capabilities
• Monitor Boston Scientific community conversations and manage inappropriate or off-label references
• Manage patient and health care provider comments on Boston Scientific channels and route complaints and requests through appropriate pathways as required by policy
• Develop and communicate the BU social media vision and strategy to executive management and business stakeholders
• Regularly evaluate and assess Boston Scientific key opinion leaders (KOLS) and competitors' social media presence and provide recommendations to enhance the Boston Scientific social presence
• Lead the development of paid social media content and campaigns to support key events and product launches
• Develop KPIs and provide regular measurement on social media programs for the division
• Act with a results-first mindset - be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business
• Be flexible and always willing to take on more responsibility

Required Qualifications:

• Bachelor's Degree
• 5-7+ years of marketing/commercial experience including minimum 3+ years of experience in social channels

Preferred Qualifications:

• The ideal candidate brings significant experience in both traditional integrated marketing communications and digital marketing/social media
• Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough social campaigns
• Good communicator with proven ability to drive change and influence organizations
• Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory and Finance
• Fearlessly innovates - always looking to bring new ideas, drives innovation, encourages the team to learn fast and creates exceptional customer experiences
• Must be able to effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
• Ability to engage and influence executive-level leadership
• Prior experience in product marketing, marketing development or direct-to-patient communications a plus

Requisition ID:612828

Minimum Salary: $82600

Maximum Salary: $156900

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.