Marketing Product Manager

Become an integral part of a leading technology company's dynamic marketing team as a Web Channel Manager, where you'll spearhead organic website strategy and user experiences for key purchase journeys. This role offers a unique opportunity to shape how customers interact with cutting-edge technology, leveraging AI and machine learning to create impactful, personalized experiences that drive engagement and sales.

As a Web Channel Manager, you will be the driving force behind optimizing the customer journey within the organic web ecosystem. You'll identify critical touchpoints and tailor content to inspire and motivate customers, ultimately accelerating their purchasing decisions. Collaborating with a team of digital marketing experts, you'll develop and execute cross-channel experiences that seamlessly integrate with email, paid campaigns, and in-product marketing efforts. This is your chance to make a real impact on the customer journey and contribute to the success of a leading-edge tech company.

Responsibilities:

• Develop and implement comprehensive website strategies aligned with marketing and business goals.
• Oversee website content creation, curation, and maintenance, ensuring relevance and engagement.
• Implement SEO best practices and optimize for AI-driven answer engines (GEO).
• Monitor website performance, analyze user behavior, and generate insights for continuous improvement.
• Enhance website usability and accessibility through audits, user testing, and feedback implementation.
• Integrate website strategy with other marketing channels for a cohesive customer experience.
• Track KPIs, provide regular reports, and offer actionable recommendations to stakeholders.
• Manage website projects from concept to launch, coordinating with cross-functional teams.
• Prioritize target audience needs and deliver personalized website experiences.
• Collaborate with product marketing and engineering on new features and capabilities.
• Conduct content audits, testing, and analysis to identify growth opportunities and address gaps.
• Act as a subject matter expert on organic website insights.

Must-Have Qualifications:

• Bachelor's Degree in Business, Marketing, Communications, or a related field AND 5-7+ years of integrated marketing experience OR equivalent experience.
• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience creating executive presentations and white papers.
• Experience building campaign strategies within various marketing channels.
• Proven ability to champion customer experience and drive improvements.
• Experience leading virtual and cross-functional teams.
• Strong executive presence and communication skills.
• Ability to influence without authority and drive towards goals.
• Strategic thinking combined with attention to detail.
• Customer-obsessed mindset and ability to represent the customer's voice.
• Ability to execute high-visibility marketing activities with precision.

Nice-to-Have Qualifications:

• Bachelor's Degree in Business, Marketing, Communications, or a related field AND 8+ years of integrated marketing experience OR equivalent experience.
• 5+ years of hands-on digital marketing experience in a B2B role.

The target hiring compensation range for this role is $60.84 to $67.60 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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