Director, Product Marketing Strategy - Roasted Coffee

Chobani
parental leave, paid time off, tuition reimbursement, 401(k)
United States, New York, New York
200 Lafayette Street (Show on map)
Sep 06, 2025
Summary La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, cafe, and e-commerce. Responsibilities Portfolio Ownership: Lead strategy and execution for all roasted coffee product including packaging updates and sales support Innovation Leadership: Develop and manage the innovation pipeline for roasted formats, from concept to launch Channel Coordination: Ensure alignment across all channels (retail, cafe, e-commerce) for product launches, pricing, and positioning Performance Analysis: Track and analyze product performance, using insights to refine strategy and drive growth Cross-Functional Collaboration: Partner with R&D, marketing, sales, and operations to bring products to market effectively Partner on Go-to-Market Strategy: Partner with each of the business unit leads on go to market while developing clear, concise, and compelling product positioning and messaging tailored to specific customer segments Pricing: Own and develop pricing that is cohesive across all channels Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell the product, including sales decks, training materials, and competitive intelligence Performance Metrics: Monitor and analyze the performance of the various products. Use data and KPIs to adjust strategies and optimize future offerings Customer Advocacy: Build and foster relationships with customers to enhance product offerings and roadmap Requirements Bachelor's degree in Business, Marketing, or related field 8-10 years of experience in product strategy or brand management, preferably in CPG or within the cafe space Strong understanding of coffee or beverage categories a plus Excellent project management and communication skills About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 byHamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products inNew York,Idaho,MichiganandAustralia, and its products are available throughoutNorth Americaand distributed inAustraliaand other select markets. For more information, please visitwww.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave. Compensation Range: $148,000.00-$222,000.00, plus bonus.