Manager, Licensed Marketing

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The Manager, Licensed Marketing will support the Licensed Marketing Team in developing and executing integrated marketing strategies that drive growth across New Era's licensed portfolio in North America. This role will focus on three core areas: managing minor league license relationships, serving as the team's product expert, and leading special marketing projects. The ideal candidate is highly organized, collaborative, and passionate about sports and product marketing.

Responsibilities

License Management - Minor Leagues

• Serve as the day-to-day contact for minor licenses including MLS, NHL, MiLB, WNBA, and others
• Ensure alignment with budget goals by tracking updates and planning accordingly
• Action and manage all deliverables and requests from league partners
• Provide support and backfill coverage for major license relationships (NFL, MLB, NBA) as needed

Product Expertise

• Act as the internal product expert for the Licensed Marketing Team
• Collaborate with License Managers to understand new product offerings, features, and opportunities
• Inform and guide the development of internal selling tools and ensure accuracy and completeness
• Brief internal teams and review outputs to ensure product positioning is clear and compelling

Special Projects

• Lead out-of-cadence and culturally relevant marketing initiatives that elevate brand visibility
• Manage cross-functional execution of special projects including activations, campaigns, and league moments
• Partner with internal teams (retail, legal, sponsorship) and external stakeholders to bring projects to life

Additional Responsibilities

• Support the development and execution of integrated marketing plans across licensed categories.
• Collaborate with cross-functional teams to ensure consistent brand messaging and consumer engagement
• Monitor and report on marketing performance; recommend optimizations to improve outcomes.
• Maintain confidentiality on sensitive matters
• Other duties as assigned

Knowledge, Skills and Abilities

• Strong relationship-building skills with external partners and internal stakeholders
• Passion for sports and understanding of league calendars and cultural moments
• Experience in integrated marketing across digital, retail, and experiential channels
• Detail-oriented with a proactive, solution-focused mindset
• Ability to manage multiple projects and priorities in a fast-paced environment

Education and Experience

• Bachelor's degree in Marketing, Communications, Business Administration or related field required
• Five (5) - Seven (7) years of experience in brand marketing, preferably within sports, lifestyle, or youth culture industries
• Experience with product marketing and campaign execution across multiple channels

Travel Requirement

• The location for this position is 100% on-site in Buffalo, NY
• Up to 20%; domestic and/or global depending on business needs

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $70,000 - $90,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering a comprehensive benefits package designed to promote health, financial stability, and personal growth, along with a generous PTO policy.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!