Marketing Automation Technologist

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Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Marketing Automation Technologist

As a member within the marketing Lifecycle Nurturing team, the Marketing Automation Technologist role supports all aspects of marketing automation. This role seeks to supports and optimizes the marketing automation technologies to enable communications with students throughout their lifecycle. The ideal candidate is an innovator, technologist, and a creative problem solver. This position requires a collaborator and team player, with skills to bridge the gap between the creative and the technology to make things happen. The role leads the way in leveraging various technologies and platforms to create communication journeys that excite and engage our students.

Essential Functions and Responsibilities:

• Support day-to-day operations of Lifecycle Nurturing Team
• Assist in the administration of Marketo and related business applications such as Ringlead, Twilio, Conversica
• Assist in defining, implementing and maintaining marketing automation best practices including data quality and hygiene, list management, optimization, and troubleshooting.
• Research new technologies, software, plugins to enhance and further Lifecycle Nurturing capabilities
• Manage data collection, standardization, normalization
• Collaborate with teams to collect research and smoothly implement new processes
• Execute marketing campaigns and best practices for Marketo; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting Support cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases.
• Properly escalate key issues when they arise
• Attend vendor meetings as needed
• Design and Optimize integrations between marketing technology, CRM, etc. through close work with internal technology teams
• Build, optimize, and maintain marketing automation operations - including programs, behavior-based campaigns, lead scoring, email templates, forms, customer segmentation- with the goal to increase marketing contributed pipeline and improve customer engagement and experience.
• Develop and maintain reporting and analytics for team KPI's and campaigns.
• Work with internal teams to A/B test and optimize customer experience and conversion rates.
• Design and maintain an actionable prospect database with the accompanying process to ensure long-term data hygiene and list management.
• Develop and deploy behavior- and event-triggered email communications that utilize dynamic content.
• Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results.
• Create and optimize marketing campaigns across multiple channels (email, browser notification, SMS, others).
• Experiment with new technologies and leverage personalization to create a journey that resonates with each customer.

Minimum Qualifications:

• Bachelor's Degree (preferably Marketing or IT-related)
• Operations minded (systems and processes, efficiency-focused)
• Minimum 2 years demonstrated experience administering Marketo
• Experience with marketing operations (automation, CRM, metrics reporting) ideally in a B2B, fintech, or fast-paced tech environment
• Thorough understanding of customer journeys, funnels, and fly-wheel methodologies, lead scoring, and how those can be implemented through automation.
• Proficiency with CRM (Salesforce).
• Strong analytical mindset
• Understanding of HTML and CSS, in order to make simple adjustments emails, landing pages, and forms without relying upon a technical resource.
• Ability to understand and identify underlying business needs and problems in order to help deliver lasting solutions in a short timeline.
• Marketo Certified Expert
• Salesforce experience
• Familiarity with digital marketing platforms and concepts
• Knowledge of integrated marketing communications
• Knowledge of educational marketing
• Fast learner and a desire to learn more
• Self-motivated
• Incredibly detail-oriented
• Results oriented with strong follow-through skills
• Strong verbal, written and presentation communications skills
• Strong marketing project management and project planning skills
• Ability to spot data driven opportunities
• Solid experience in troubleshooting and resolving complex data issues
• Ability to work remotely
• Strong functional and technical documentation skills
• Ability to research solutions to operational problems
• Managed a large-scale marketing database and overseen augmentation and supported initiatives around improving database quality, database compliance and governance
• Proficiency in Microsoft Office (Excel, Outlook, Word, etc.)
• Experience in Workfront, Jira, Wiki, Salesforce, Tableau

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.