Online Marketing Coordinator

Elevate your career by joining a leading innovator in the health and wellness industry as a Digital Marketing / Paid Media Manager! Drive impactful results through strategic campaign management, data analysis, and cutting-edge optimization techniques. Your expertise will directly influence brand growth and shape the future of digital marketing within a dynamic and collaborative environment.

As a key member of the marketing team, you will play a pivotal role in developing and executing paid media strategies across various platforms, including Meta, TikTok, Google Search, and Google Display Network. Your analytical skills and performance-driven mindset will be essential in optimizing campaigns, conducting A/B testing, and uncovering actionable insights to maximize ROI. Collaborate with cross-functional teams, share your expertise, and contribute to a culture of innovation and continuous improvement.

Responsibilities:

• Plan, launch, and optimize paid media campaigns across Meta, TikTok, Google Search, and Google Display Network.
• Conduct A/B testing on creatives, audiences, and ad placements to improve performance.
• Monitor and report on campaign performance, focusing on key KPIs.
• Analyze data and adapt strategies to achieve campaign goals.
• Transform performance data into insightful reports that communicate clear narratives.
• Collaborate with creative, analytics, and marketing teams to share insights and recommend optimizations.
• Stay current with paid media trends and platform updates.
• Maintain clear and professional communication via email and internal tools.

Must-Have Qualifications:

• 2-3 years of hands-on experience managing paid campaigns (agency or in-house).
• Proven ability to run and optimize campaigns on Meta Ads Manager, TikTok Ads Manager, Google Ads (Search & Display), and Reddit Ads Manager.
• Proficiency in A/B testing strategies and performance-driven decision-making.
• Strong analytical skills and the ability to interpret data to extract actionable insights.
• Excellent written and verbal communication skills, including professional email etiquette.
• Proactive, inquisitive nature with a willingness to learn and experiment.
• Detail-oriented with strong organizational skills.

Nice-to-Have Qualifications:

• Experience building basic performance reports or dashboards.
• Familiarity with performance marketing KPIs (ROAS, CTR, CPA, CPC, etc.).
• Experience with creative testing or content performance tracking.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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