Marketing Specialist - Hybrid

Are you ready to make a significant impact on global marketing initiatives? Aquent is seeking a dynamic and driven Marketing Specialist to join our team, partnering with a leading global company that is at the forefront of innovation. In this pivotal role, you will be the driving force behind large-scale marketing projects, transforming strategic visions into tangible results and elevating brand recognition on a global stage. Your expertise will directly shape how this company connects with its audience, ensuring every campaign resonates powerfully and delivers exceptional return on investment.

**About the Role**

As a Marketing Specialist, you will spearhead mid-size to large-scale projects, acting as a key individual contributor from inception to completion. You'll orchestrate the full lifecycle of marketing campaigns and programs, from meticulous budget reconciliation to widespread social media promotion. This is an opportunity to build and enhance brand recognition by developing strategic project plans and comprehensive marketing strategies for impactful products. You will collaborate directly with vendors and internal stakeholders, ensuring seamless execution of campaigns and sponsorships.

You'll serve as a subject matter expert, guiding the integration of multiple projects and fostering collaboration among stakeholders, agencies, and project managers to deliver high-quality outcomes with maximized ROI. This role is for someone who thrives on driving results, uncovering new opportunities through data, and shaping the future of marketing communications.

**Key Responsibilities**

* Develop and execute comprehensive internal and external promotion plans to maximize awareness and drive engagement before, during, and after each project, leveraging digital tools and collaborating with cross-functional teams.

* Conduct in-depth data analysis to generate insights, uncover new marketing opportunities, and refine audience understanding.

* Drive the development and implementation of strategic marketing initiatives to achieve business objectives, overseeing content positioning and program development across social, on-network, and off-network media channels to boost awareness and engagement.

* Partner with senior marketing leadership to define project strategies and objectives, leading initiatives focused on engagement generation, customer advocacy, and identifying sponsored project opportunities.

* Innovate and develop new virtual and physical experiences in collaboration with partner and customer marketing teams.

* Manage and elevate the performance of multiple media agencies, prioritizing their workflow to align with strategic media goals.

* Cultivate strong partnerships with stakeholders to ensure all content and campaigns reflect the brand's voice, maintain high quality, and align with strategic objectives.

* Act as a thought leader, establishing best practices and standards for advertising, and aligning strategic efforts across broader marketing initiatives globally.

* Lead efforts to analyze, track, and report on campaign and project ROI using metrics such as pipeline generation, revenue influence, and qualified leads, utilizing CRM or project management systems.

* Collaborate closely with sales teams to ensure campaign follow-through and maximize impact.

* Serve as a primary client contact for managing complex, large-scale media planning, and collaborate with global media teams to scale strategies effectively.

* Drive the creation, implementation, and analysis of engaging social media content, social selling programs, employee and leadership activation, and robust measurement strategies.

* Develop and maintain external relationships with venues, suppliers, and agencies, including contract negotiation, spatial and audiovisual planning, activation, gifting, and speaker management for events.

* Lead the development and implementation of pioneering marketing communications strategies to amplify media and public reach across all channels.

**Required Qualifications**

* Proficiency in media placement strategies.

* Proven experience in managing and executing social media campaigns.

* Expertise in influencer marketing.

* Strong background in vendor and agency management.

* Demonstrated experience in event management, including in-person, livestream, and virtual/VR events.

* Exceptional communication skills, both written and verbal.

* Solid understanding of Search Engine Optimization (SEO) principles.

* A track record of successful deal negotiation.

* Deep understanding of consumer behavior.

* Possession of a growth mindset, eager to learn and adapt.

* Excellent team and project management skills.

* Proven ability to engage and manage diverse stakeholders effectively.

* Strong capabilities in data analysis and synthesis.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.