VP, Marketing

Masimo Corporation
United States, California, Irvine
52 Discovery (Show on map)
Oct 20, 2025
Job Summary The VP of Marketing is a key driver of the Company's global business objectives through the direction of product management and marketing strategies, tactics, and personnel in both the acute and alternate care markets. The position must work collaboratively across all Company functions with special emphasis within the parallel functions of Engineering Sales, Marketing Communications, Global Professional Education, Clinical Research, and Clinical Advocacy. Duties & Responsibilities The position's responsibilities include, but are not limited to: Market definition Conduct primary/secondary market research to identify and quantify market size, growth opportunity, competitive alternatives, market factors Identify key segments along with specific users and choosers within each segment Product management Analyze market dynamics and trends in opportunity areas Conduct primary/secondary market research to identify and quantify opportunities and challenges within existing and new markets Capture and prioritize voice of the customer Work with engineering to vet and explore new product ideas Supervise Product Managers Define the product strategy and roadmap Develop use cases, product concept proposals, and product requirements documentation Manage product lifecycle planning Analyze product line trends in volume, sales price, margin and recommend strategies to optimize profitability Work with operations on new product costs, build forecast, and production to support global implementation strategies Manage program activities for new product development Drive global launches of new products and product extensions Manage the technical writing and documentation team on manuals and learning materials Manage Alpha, Beta and limited release product evaluations Explore external opportunities for product partnership, product acquisition initiatives Positioning and messaging Define competitive or standard of care alternatives, key positioning attributes, and advantages / disadvantages vs. alternatives Define benefits-based clinical and financial messaging for each user/chooser of technology, measurement, product Pricing Develop pricing and discounting levels with sales management and product marketing to maximize profits Introduce promotions to address market challenges, exploit untapped opportunities, and focus the sales team Strategy Identify key strategies and tactics for each market segment in a comprehensive global marketing plan Collaborate and support international marketing with country-specific strategies and tactics Collaborate with OEM to develop strategies and tactics to grow the market Sales tools Evaluate and define requirements for sales collateral that powerfully communicates the value proposition, including brochures, spec sheets, white papers, reprints Develop necessary interactive tools that allow customized analysis for clinical and cost-effectiveness for key users / choosers KOL development Identify key opinion leaders and influential organizations to establish strong relationships to drive account development, speaking, research Sales / support training Drive all aspects of training required for sales / support personnel by working with Global Professional Education Identify key sales performance metrics and work with sales and clinical management to monitor and enforce best practices Conduct co-travel to observe training effectiveness Clinical education Collaborate with Medical Affairs and Clinical Advocacy to identify online, international, national, regional, and local education opportunities that will drive business Account development Identify and segment users, build reference accounts, develop strong advocates, track account sustainability/expansion (drivers and utilization) Utilization Identify barriers to product use and develop optimal process for initial and ongoing clinical support and integration into care pathways, including inservice/installation, policy/procedure development Awareness & Leads Drive market awareness and lead-generating activities by collaborating with Marketing Communications and Corporate Communications on advertising and media, trade show, and direct response programs Market access / Market Development Identify needs for and support sustainable reimbursement (coverage and payment) Identify long-term market development strategies to overcome barriers and take advantage of opportunities including clinical research, guidelines/recommendations/standards, influential organizations, product development, business development opportunities Financial Monitor and report revenue, profit, and loss for each key segment Analyze trends, changes or new approaches to drive the business Define forecast for sales growth by region Provide input to sales compensation plans for alignment on sales objectives for product categories Support global marketing and sales functions in key geographies (US, EMEA, APAC, Japan) Approximately 25% travel required Minimum & Preferred Qualifications and Experience Minimum Qualifications The successful candidate will possess: Multiple years of demonstrated success in medical device or lab diagnostics marketing Excellent leadership and management skills Very strong writing and speaking skills Strong ability to influence key opinion leaders Advanced ability with the Microsoft Office suite of applications Preferred Qualifications Success in the launch of new-concept medical products and/or services Previous experience in strategic planning and product development Education Bachelor's degree, preferably in Engineering, Business Administration, or a technical field. MBA preferred. Compensation The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 30% annual bonus based on Company, department, and individual performance. Physical requirements/Work Environment This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Travel is required per business needs. The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.