Social Media Content Creator

Whether you're a recent grad or a seasoned professional, you can experience meaningful career growth at Rosendin. Enjoy a true sense of ownership as you work with a proven industry leader on some of the most exciting and high-profile projects in the nation. We offer a wide range of job opportunities, competitive compensation, full benefits, an Employee Stock Ownership Plan and more.

If you're looking to take your career to the next level and work with some of the best and brightest in the industry, we want to hear from you. Since our founding over 100+ years ago, Rosendin has been driven to positively impact the communities where we live and work. We are an organization built on integrity and we have a culture that empowers people, embraces diversity, and inspires everyone to do their best. As one of the largest EMPLOYEE-OWNED electrical contractors in the United States, you will have the unique benefit of being a shareholder at a company that is experiencing tremendous growth and success. When our people succeed and fuel our success, we reward them. We'd love to have you as a shareholder!

The Social Media Content Creator drives Rosendin's digital storytelling - creating compelling, high-impact content that connects our people, projects, and purpose with audiences across platforms. This role is equal parts storyteller and creative producer.

You'll be responsible for shaping Rosendin's social media presence through dynamic visuals, engaging videos, and authentic narratives that strengthen our brand reputation, attract top talent, and celebrate our culture of innovation and excellence.

This position collaborates with the Digital Marketing Manager, Integrated Marketing Managers, and Creative Services Team to translate Rosendin's brand strategy into high-quality, engaging content that supports business objectives, recruitment goals, and community engagement, driving measurable results.

The ideal candidate demonstrates strong creative, technical, and analytical skills. Success in this role will be measured by growth in social engagement, reach, follower quality, and content effectiveness in advancing Rosendin's brand and recruitment goals.

Content Creation & Development

• Develop and execute creative, on-brand content for Rosendin's social channels (LinkedIn, Instagram, Facebook, YouTube).

• Write, design, and publish engaging posts, graphics, stories, and short-form videos that reflect our company culture, projects, and people.

• Maintain a consistent brand voice and visual identity across all platforms.

• Partner with internal teams to source authentic stories that elevate Rosendin's thought leadership and community presence.

• Conduct audience and competitor research to guide creative direction and messaging.

Content Planning & Coordination

• Plan and manage a comprehensive content calendar that aligns with campaigns, events, and business milestones.

• Collaborate with cross-functional teams to ensure content accuracy, timing, and strategic alignment.

• Coordinate posting schedules, hashtags, and keyword/tagging strategies to optimize reach and engagement.

Brand Alignment and Governance

• Ensure all content adheres to brand standards, tone of voice, and corporate values.

• Support employer branding and talent recruitment campaigns by highlighting company culture and employee stories.

Multimedia Production

• Capture and edit high-quality photo, video, and audio content for social and digital platforms.

• Set up and operate camera, lighting, and sound equipment for interviews, jobsite shoots, and events.

• Edit videos and motion graphics using Adobe Premiere Pro, After Effects, or other editing tools to produce professional, polished content.

Analytics & Performance Optimization

• Monitor and analyze key performance metrics using Sprout Social, Meta Business Suite, and native platform insights.

• Report on KPIs and key trends to measure engagement, reach, and impact.

• Use data-driven insights to refine content, optimize posting cadence, and improve audience engagement.

Trend Monitoring & Innovation

• Stay informed on emerging trends, technologies, and best practices in social media, content marketing, and SEO

• Experiment with emerging formats such as Reels, Shorts, and other interactive content.

• Recommend new creative approaches and platform innovations to increase brand visibility and follower growth.

Community Engagement

• Manage interactions on social media platforms by responding to comments, messages, and mentions in a professional, authentic, and brand-consistent manner.

• Support reputation management through proactive and positive social engagement.

• Identify opportunities to highlight employee voices, project stories, and company milestones to strengthen community engagement.

• Excellent writing, editing, and storytelling skills with strong attention to detail.

• Proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop, InDesign, After Effects), Canva, and social media management tools (e.g., Sprout Social).

• Strong understanding of social media algorithms, content trends, and analytics.

• Ability to analyze data and apply insights to optimize content performance.

• Strong organizational, time-management, and project coordination skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Professional demeanor, strong interpersonal communication skills, and ability to interface with leadership and cross-functional teams.

• Demonstrated creativity, adaptability, and initiative.

• Passionate about digital trends, storytelling, and brand engagement.

• Collaboration: Works effectively with colleagues across departments to achieve shared goals and ensure consistent messaging.

• Creativity and Innovation: Generates new ideas and approaches to keep content fresh, relevant, and aligned with brand strategy.

• Accountability: Takes ownership of projects and delivers quality work on time and within scope.

• Communication: Demonstrates strong written, visual, and verbal communication skills; effectively conveys Rosendin's brand voice.

• Adaptability: Adjusts to changing priorities and emerging trends with a positive and proactive mindset.

• Attention to Detail: Maintains accuracy and quality across all forms of content and media production.

• Analytical Thinking: Uses data and metrics to inform decisions and measure success.

• Cultural Awareness: Understands and reflects Rosendin's values of integrity, community, and innovation in all communications.

• Growth in social media engagement, reach, and audience quality.

• Consistent delivery of high-quality, on-brand content.

• Positive contributions to brand awareness, reputation, and recruitment efforts.

• Effective collaboration across departments and alignment with campaign goals.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

• Minimum 3 years of experience in social media management, content creation, or digital marketing.

• Proven experience producing and editing high-quality photo and video content for digital and social platforms.

• Proficiency in Adobe Premiere Pro, Photoshop, InDesign, After Effects, and Canva.

• Experience managing multiple platforms and campaigns simultaneously.

• Strong understanding of analytics and performance measurement tools.

• Demonstrated success in growing brand awareness and engagement through social content.

• Experience within construction, engineering, or related industries preferred.

• Portfolio of previous social media or digital content work required.

• General work environment - sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning

• Noise level is usually low to medium; it can be loud on the jobsite.

• We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions.

• Occasional lifting of up to 30 lbs.

Rosendin is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, pregnancy, age (over 40), or any other categories protected by applicable federal, state, or local law.

• ESOP - Employee Stock Ownership

• 401 K

• Annual bonus program based upon performance, profitability, and achievement

• 17 PTO days per year plus 10 paid holidays

• Medical, Dental, Vision Insurance

• Term Life, AD&D Insurance, and Voluntary Life Insurance

• Disability Income Protection Insurance

• Pre-tax Flexible Spending Plans (Health and Dependent Care)

• Charitable Giving Match with our Rosendin Foundation

Our success is rooted in our people. We all come together around long-term vision and a sense of shared ownership. As a group, we do whatever it takes to ensure the success of our business and your career.

Rosendin Electric is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.