Marketing Specialist

Are you a storyteller at heart-someone who blends strategy with creativity, data with imagination, and tradition with fresh vision? We're seeking a Marketing Specialist who can elevate our brand across every touchpoint, shaping campaigns that honor our legacy while embracing the future of entertainment. This role offers the chance to bring bold ideas to life, deepen audience connection, and help guide Marcus Theatres' voice in a rapidly evolving landscape. Reporting to the Director of Marketing and Studio Relations, this individual will support initiatives that spark engagement, strengthen partnerships, and enhance the moviegoing experience for every guest. This role is based out of our corporate offices in Milwaukee, WI.

As part of the Marcus Corporation, Marcus Theatres has proudly entertained audiences since our first theater opened in Ripon, WI, back in 1935. Now, as the fourth-largest theater circuit in the U.S., we bring the magic of movies to life with 995 screens across 78 locations in 17 states, operating under Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands. At Marcus Theatres, our passion is electric, fueled by the thrill of film and the drive to provide remarkable experiences. We're dedicated to hiring exceptional talent who bring these experiences to life for every moviegoer.

What You Will Do:

* Support cross-channel marketing objectives that align with our strategic marketing plan, contributing to campaigns that resonate across digital, print, and in-theatre experiences.

* Analyze market data-from conversion rates to traffic flow-to inform future strategies and strengthen overall marketing performance.

* Recommend, coordinate, and execute local advertising initiatives, including sports partnerships, radio placements, direct mail, and grassroots community engagement.

* Serve as the field's primary point of contact for marketing materials, overseeing production, distribution, and inventory of collateral assets.

* Manage marketing initiatives from planning to completion-project management, field communication, and material procurement included.

* Work closely with the marketing team to support social media and digital content execution, ensuring posts are engaging, creative, and aligned with brand tone and goals.

* Assist with the development and rollout of studio marketing plans, supporting major film releases and promotional activations.

* Collaborate with Sales, Operations, and Film teams to ensure that guest needs, brand standards, and campaign goals align seamlessly.

* Perform additional duties as assigned by the Director of Media

What We're Looking For:

* Three (3) years of marketing experience with hands-on execution of campaigns and marketing materials.

* Strong organizational skills, the ability to adapt quickly, and a sense of urgency rooted in respect for deadlines and guest needs.

* Solid understanding of social platforms-Facebook, Instagram, TikTok, and X (Twitter)-and familiarity with social KPIs.

* Knowledge of SEO and website traffic metrics.

* Detail-driven, capable of managing multiple fast-moving projects with independence and precision.

* Excellent communication and interpersonal abilities.

* Proficiency with marketing tools such as Basecamp, Google Analytics, and CMS platforms is preferred.

* Ability to travel to Wisconsin theatre locations and company events as needed and ability to work 5 days a week out of our corporate office in downtown Milwaukee.

What's in It for You?

* A chance to bring your creativity to a legacy brand that values innovation rooted in tradition.

* Discounts at Marcus Hotels & Resorts properties for hotel rooms, cafes, and restaurants - not to mention, great deals on golf, ski, and spa

* VIP Movie card at Marcus Theatres

* Medical, dental, and vision insurance after 30 days, along with company-paid life insurance, employee assistance resources, and 401(k) with employer match.

* Paid time off

* Early wage access

* Opportunity to grow your career with a leading entertainment company.

* Work in a modern Milwaukee office with a vibrant, inclusive culture.

* And more!

Salary Estimate: $55,000-$65,000.

Note: the above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

Marcus Theatres is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination in our hiring and employment practices in accordance with all applicable laws.