Senior Director, Fleet

Coca-Cola Beverages Florida
life insurance, paid holidays, tuition reimbursement, 401(k)
United States, Florida, Tampa
Dec 01, 2025
Who We Are: Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States. Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR. In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance. What We Offer: Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes: Total Wellness Programs including health, dental and vision plans 401K program with healthy company match Supplemental Life Insurance Three weeks of vacation pay, and 10 company paid holidays* Tuition reimbursement Employee Assistance Programs (EAP) Competitive compensation Coke Florida is looking for a Senior Director, Fleet based out of our Tampa location. What You Will Do: The Senior Director, Fleet at Coke Florida is a leadership position responsible for shaping and executing the long-term strategic vision for one of the largest private beverage fleets in the United States. This role is pivotal in aligning fleet operations with the company's overarching commercial, financial, and operational goals. You will lead enterprise-wide initiatives, drive innovation and sustainability, and oversee transformational change across the fleet portfolio. Your leadership will directly influence capital investment decisions, operational efficiency, and the company's environmental footprint. Roles and Responsibilities: Develop and lead comprehensive fleet strategies that align with company's objectives Evaluate and recommend vehicle and equipment acquisition, leasing, disposition strategies based on lifecycle value and the defined delivery strategy. Partner with executive leadership to ensure fleet decision align with boarder organization goals and evolving market dynamics. Lead negotiations for the purchase, lease, and sales of fleet assets Cultivate and manage strategic partnerships with OEMs, leasing companies, and key suppliers to optimize fleet performance and cost-effectiveness. Direct the management of a fleet portfolio exceeding 2500 units of assets worth over 300 Million dollars across multi-site operations, ensuring optimal utilization and compliance. Champion the adoption of emerging technologies such as AI, predictive analytics, and telematics to enhance fleet efficiency and data-driven decision-making. Lead, mentor, and develop a high-performing team of fleet analysts, planners, and technicians Build, mentor, and inspire a high-performing team of fleet professionals, fostering a culture of accountability, innovation, and continuous improvement. With partnership, develop and implement policies related to fleet safety, maintenance, lifecycle management and risk mitigation Enhance internal stakeholder experience by continuously improving the quality, responsiveness, and value of fleet services delivered across the organization. Strengthen team engagement and retention by fostering a high-performance culture, investing in professional development, and implementing strategies that support long-term career growth within the fleet operations team. Establish and enforce policies related to fleet safety, maintenance, lifecycle management, and regulatory compliance by collaborating with other internal stakeholders For this role, you will need: Bachelors degree in Business, Engineering, Transportation or related field, MBA or advanced degree preferred 10+ years of progressive leadership experience in fleet strategy, asset management, or transportation operations. Demonstrated success in leading large-scale fleet operations and strategic initiatives across complex, multi-site environments. Expertise in high-value negotiations, vendor management, and capital asset planning. Strong financial acumen and analytical skills, with a track record of delivering cost savings and operational improvements. Proficiency in fleet management systems and emerging technologies relevant to fleet optimization. Must have a driving record with no major moving violations in the last three (3) years* *Major moving violations include, but are not limited to, leaving the scene of an accident, driving under the influence, and reckless driving. Minor moving violations include, but are not limited to, speeding, driving too close, failure to stop, and improper lane changes. Driving records, including minor moving violations, will be evaluated according to Coke Florida guidelines to determine eligibility for the Fleet Mechanic position. This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed. Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship. Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.