Associate Brand Manager

Bimbo Bakeries
$61,400 - $79,800
paid time off, 401(k)
United States, Florida, Tampa
Dec 06, 2025
Have you ever enjoyed Arnold,Brownberry orOroweat bread? A Thomas' English muffin or bagel? Orperhaps snackedon a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, weprovide a safe and inclusive work environment that appreciates diversity, promotesdevelopmentand allows our associates to be their authenticselves. #LI-VB1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $61,400 - $79,800 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k & Company Match Job Purpose We are seeking an Associate Brand Manager with a focus on retailer marketing to help plan and activate our brand plans. You will be the lead for developing and executing strategic brand initiatives to drive consumer engagement and business growth within the retail and ecomm environment. This role requires a proactive, entrepreneurial individual who thrives in a fast-paced, collaborative environment. Responsibilities Create, execute and report on our exciting shopper marketing plans and deliver best in class shopper marketing both online and instore. Seek opportunities within our customers spaces that activate the brand and ultimately drive household penetration. Act as a brand champion, working with the US Brand Manager and the global marketing team to develop and deploy annual brand plans. Collaborate with the US Brand Manager and global marketing team to implement a cohesive approach for key marketing initiatives that will drive results inour customers that ladders up to the brand's overall strategy. Work closely with Commercial Sales Team on account specific strategies, presentations and the implementation of omni activity. Build engaging relationships with customers omni teams, seeking to break the norms in the bakery category. Embrace the consumer, collaborating with internal insights and category teams to uncover and analyze consumer insights to drive brand growth. Responsible for asset creation and delivery, briefing in our agency partners in a timely manner. All round support to the US Brand Manager that includes Trade Show, influencer and sample management. Budget management - be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending. Person Specification Minimum 3 years' Shopper/Omni Marketing experience ideally working across IRI, 8451, Luminate and other relevant platforms. Bachelor's degree in marketing degree preferred; A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted. Working knowledge of marketing plan development and execution. Excellent IT skills - Microsoft Office, Teams, Shared Files etc Excellent verbal, interpersonal skills and communicator; the ability the convey compelling selling stories and strategies to the sales and marketing teams. A keen eye for detail, a multi-tasker. A team player with ability to work on own initiative and prioritise workloads. Entrepreneurial mindset with a strategic approach to problem-solving Willingness to travel throughout the year for trade shows, meetings and events. Collaborative and data-driven Strong organizational skills Physical Demands: The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonableaccommodationsmay be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >