Sales Engagement Cadence Specialist

Location: Remote - US Work Model: Remote

The Sales Engagement Cadence Specialist is responsible for designing, optimizing, and governing all email, social, and call cadences within Salesloft to maximize prospect engagement, sales efficiency, and pipeline creation. This role owns the end-to-end Cadence Factory - Engagement operating model, ensuring that Sales Development, Sales, and Channel execute consistent, high-quality cadences aligned to GTM priorities. This position partners closely with SDR leadership, Field & Program Marketing, Solution Marketing, Sales Ops, and BI teams to translate plays into scalable cadences, track performance, and drive continuous improvement.

Own and operate the Cadence Factory - Center of Excellence (CF-CoE); develop and enforce standards for cadence structure, naming, tagging, compliance, and lifecycle management; maintain a centralized cadence library with full version control, usage guidelines, and ownership assignments
• Translate GTM priorities, sales plays, and marketing campaigns into scalable, Salesloft-ready cadences; build persona-based, segment-based, and stage-based cadences aligned to product messaging; ensure every cadence includes clear audience targeting, value messaging, CTAs, personalization rules, and testing plans
• Define and manage the intake, approval, QA, and launch processes for all cadence requests; conduct regular audits and retire outdated or low-performing cadences; ensure ongoing compliance with CAN-SPAM, GDPR, CASL, DNC, and opt-out requirements
• Build and maintain dashboards showing cadence usage, engagement, meetings booked, and pipeline impact; run monthly performance reviews; lead quarterly optimization cycles including message refreshes, CTA enhancements, timing adjustments, and A/B testing plans
• Partner with SDR Managers, Marketing Ops, Solution Marketing, and Field Marketing to ensure high adoption, accurate routing, data flow, and messaging accuracy; participate in the Content & Messaging Committee to keep snippets, talk tracks, and proof points current
• Create concise enablement materials, deliver training sessions for SDRs, AEs, and Digital Sellers, and maintain documentation, playbooks, and cadence usage guidelines to reinforce best practices and drive consistency at scale

• Salesloft
• Power BI
• Salesforce
• HubSpot
• Marketo

• 3+ years of experience with Salesloft, Outreach, or similar sales engagement platforms, with a background in Sales Operations, Revenue Operations, Sales Enablement, or SDR leadership
• Strong understanding of outbound prospecting workflows and B2B sales cycles with the ability to translate GTM priorities into scalable, high-performing cadence strategies
• Excellent writing, editing, and messaging skills with familiarity with persona-based messaging and product marketing workflows
• Strong analytical skills with experience interpreting performance data and driving continuous improvement through A/B testing and optimization cycles
• Knowledge of compliance regulations including GDPR, CAN-SPAM, CASL, and DNC, with the ability to manage multiple stakeholders and balance competing priorities effectively

• Experience with Salesforce, HubSpot, Marketo, or related GTM technologies including CRM and marketing automation platforms
• Proven ability to build and maintain performance dashboards using Power BI or similar analytics tools
• Experience designing and managing A/B testing plans across messaging, timing, channels, and sequence structure
• Familiarity with multi-channel engagement strategies encompassing email, social, and call-based outreach motions
• Experience creating enablement materials and delivering training to sales and SDR teams at scale

The salary range for this role is $72,000 - $90,000. The listed salary range represents a good faith estimate at the time of posting. The listed range may be adjusted in the future based on business needs. Actual compensation will be based on job-related factors including, but not limited to, qualifications, skills and experience.

Hyland is the pioneer of the Content Innovation Cloud, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.