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Director, Commercial Sales, Global

Sig Sauer, Inc.
Jan 09, 2026
Description

Director, Commercial Sales, Global

This position is based in Europe and requires candidates to already reside in the EU with valid work authorization; relocation or sponsorship is not available.

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities. SIG SAUER is certified a Great Place to Work. For more information about the company and product line visit: www.sigsauer.com

Position Summary:The Director, Global Commercial Sales at SIG SAUER will lead sales and strategic initiatives across selected global countries, including, but not limited to, countries within the EU region. We are specifically seeking a candidate with direct industry experience who currently resides in the European Union and is authorized to work in the EU without the need for sponsorship. This pivotal role demands a visionary leader with a proven ability to drive revenue growth, develop markets, and manage high-performing teams. The position requires a blend of strategic thinking, sales expertise, operational excellence, and P&L awareness to meet and exceed organizational goals.

Job Duties and Responsibilities:



  • Develop and execute sales strategies to drive growth in the short, medium, and long term.
  • Define and implement forecasting strategies aligned with targets set by Managing Director and Executive Vice President.
  • Ensure the achievement of annual sales targets and organization objectives, working with product managers in the USA to identify solutions to potential product gaps.
  • Identify and mitigate business risks that may impact budget goals.
  • Represent SIG SAUER at key industry events to enhance brand visibility, support marketing initiatives, and drive product adoption.
  • Collaborate with Quality and Technical teams to resolve product quality issues promptly and effectively.
  • Act as a key liaison between the global commercial business and Sig Sauer's headquarters in the USA to ensure seamless communication and alignment of priorities.
  • Support the Managing Director in executing strategies and resolving cross-regional operational challenges.
  • Monitor and facilitate the flow of information between HQ and the global team to maintain alignment on timelines, product availability, and business objectives.
  • Attend trade shows, fairs, and events as need to support business goals.
  • Maintain compliance with 5S standards, safety protocols, and ISO procedures.
  • Perform additional duties as assigned to support the organizational needs.



Education/Experience & Skills:



  • Bachelor's degree or equivalent combination of education and experience.
  • Minimum of 10 years of experience in sales leadership, market development, and strategic planning in Europe, or equivalent experience and training.
  • Proven track record in sales strategy, market development, and team management.
  • Strong forecasting, negotiation, and collaboration abilities.
  • Must be able to clearly, concisely, and accurately convey ideas and information to others, both verbally and in written form.
  • Expert level in Excel and Power Point.
  • Skilled in communicating with the executive team.



Working Conditions:



  • Based in Europe, with travel exceeding 50% of the time.
  • Extended periods of desk work involving computer use and repetitive tasks.
  • Ability to open file cabinets, reach with hands and arms, bend, and twist, lift and move files.
  • Ability to lift up to 25 pounds.
  • Must wear required Personal Protective Equipment (PPE) where required.
  • Must comply with all work exposure EH&S training requirements and adhere to SIG SAUER Inc. Security Mandates.


Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

#Europe #SalesJobsEurope

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