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Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description
This role is based in our Irving office. As the Event Specialist reporting to the Project Manager, you will be responsible for managing and executing educational sessions, interactive experiences, and sponsorship opportunities in the expo hall across multiple shows in the Informa Markets I&C Portfolio. Your role will be essential in driving attendee engagement, ensuring exhibitor satisfaction, and maximizing sponsor return on investment (ROI) to deliver engaging and seamless event experiences. You'll possess a strong background in operational execution, exceptional organizational skills, and the ability to collaborate effectively with exhibitors, talent experts, sponsors, and internal teams. Role Accountability and Duties: Event Experience Management
- Manage and execute all expo hall educational programming and interactive experiences across multiple I&C portfolio events.
- Coordinate live demonstrations, hands-on workshops, and interactive learning stations throughout the expo floor.
- Oversee expo hall content flow to ensure seamless integration between clinics/stages programming and exhibitor experiences.
- Design and implement engaging expo experiences that maximize attendee dwell time and exhibitor ROI.
- Explore and develop new sponsorship opportunities, focusing on experiential activations and year-round sponsor engagement.
Operations & Sponsorship Fulfillment
- Lead sponsorship fulfillment operations, ensuring all sponsor benefits are delivered according to contract specifications.
- Fulfill sponsorship and marketing opportunities across our events, including:
- Coordination with Operations on custom graphics, signage, and branding.
- Integrating sponsor messaging or speaking opportunities into education programming.
- Managing budgets, timelines, and logistics related to sponsorships.
- Oversee operational aspects of expo hall programming, including AV requirements, staging, and logistics.
- Manage sponsorship freight coordination and logistics for multiple events.
- Serve as a "project manager" across operations, technology, marketing, conference, and other internal teams to ensure the fulfillment and execution of sponsorship and marketing contracts.
Stakeholder Collaboration
- Collaborate with talent experts and speakers to create compelling expo hall content.
- Partner with show teams across multiple events to ensure consistent experience delivery.
- Work closely with internal teams, including marketing, sales, and operations, to align event experiences with overall objectives.
- Develop relationships with internal teams, vendors, show partners, and clients to support effective communication and exceptional results.
- Communicate contract obligations and inclusions to appropriate groups involved.
Delivering High-Performing Products and Services
- Work directly with sponsors to manage expectations while providing a high level of customer service to ensure client satisfaction and encourage future sponsorship sales.
- Meet defined timelines set by internal teams, vendors, and other show partners to fulfill contracted opportunities on-site.
- Address and resolve challenges proactively to ensure a professional and seamless experience for internal and external customers.
Continuous Improvement
- Achieve organizational goals by accepting ownership for accomplishing new and different requests.
- Continually develop new skills by participating in educational opportunities and staying up-to-date with industry trends.
- Analyze expo hall performance metrics and attendee feedback to optimize future experiences.
- Be an active participant in the Exhibition & Conference industry through continued education, association involvement, and community contribution.
Qualifications
What you bring to the team: Education and Experience
- 1-3 years of experience in event operations, sponsorship fulfillment, or event planning, preferably in the exhibitions, conferences, or trade show industry.
- Proven track record of managing and executing large-scale events, including expo hall activations, educational programming, and sponsorships.
- Experience working with cross-functional teams, including marketing, sales, operations, and external vendors.
- Familiarity with event technology platforms, AV requirements, and logistics management.
- Budget management experience, including tracking expenses and ensuring cost-effective solutions.
Skills and Competencies
- Project Management:Strong organizational and time management skills with the ability to manage multiple projects, deadlines, and stakeholders simultaneously.
- Communication Skills:Excellent verbal and written communication skills, with the ability to effectively collaborate with internal teams, clients, and external partners.
- Customer Service:Proven ability to build and maintain strong relationships with clients, sponsors, and exhibitors, ensuring high levels of satisfaction and repeat business.
- Problem-Solving:Strong conflict resolution and decision-making skills to address challenges and ensure seamless event execution.
- Creativity and Innovation:Ability to design and implement engaging and interactive event experiences that drive attendee engagement and sponsor ROI.
- Attention to Detail:Exceptional focus on accuracy and detail, ensuring all sponsorship and operational elements are executed flawlessly.
- Technical Proficiency:Proficiency in event management software, project management tools, and Microsoft Office Suite. Familiarity with CRM systems and digital event platforms is a plus.
- Industry Knowledge:Understanding of the exhibitions and conferences industry, including trends, best practices, and attendee engagement strategies.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
The salary range for this role is $55,000- $65,000 based on experience. This posting will automatically expire on 1/23/2025. We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
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