Marketing Strategy Manager Job

Primary location:Lancaster,Pennsylvania
Relocation offered:No
Employment status:Full-Time
Travel:<10%
Non-compete:No

The estimated base salary range for this role is $95,000 to $130,000 per year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors

What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe.
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results.

The Marketing Strategy Manager, reporting to the Senior Manager of Marketing Strategy, is responsible for developing and executing strategic marketing plans that align with business objectives and drive enterprise growth. Acting as a hands-on collaborator, this role partners with cross-functional teams to deliver go-to-market strategies and optimize the customer journey, ensuring exceptional experiences. The ideal candidate is results-driven, analytical, and thrives in dynamic environments, bringing creativity, precision, and strategic insight to every initiative.

What's in It for You

• Shape enterprise-level marketing strategies.
• Work with senior leadership and influence key business decisions.
• Your work will directly impact customer experience and business success.

What You'll Do

Marketing Strategy Development

• Develop and implement marketing strategies that drive growth for key initiatives and align with overall company objectives.
• Lead strategic planning efforts focused on audience segmentation, value propositions, and measurable outcomes.
• Identify emerging trends, evolving customer needs, and market opportunities to strengthen positioning and demand generation.
• Collaborate with marketing teams to build awareness and generate demand across priority initiatives.

Collaboration & Stakeholder Engagement

• Work closely with cross-functional teams, including business units, product management, marketing teams, and sales, to gather insights and requirements for strategy development.
• Partner with marketing teams (digital, creative, analytics, website, etc.) to develop cohesive marketing plans, budgets, KPIs, messaging, and creative concepts.
• Present and execute strategies with support from leadership, ensuring alignment and adoption across enterprise initiatives.

Market Research & Competitive Analysis

• Map and optimize the customer journey from awareness to conversion, ensuring a seamless and engaging experience across all touchpoints.
• Collaborate with the Corporate & Strategic Development Team to conduct market research, including Voice of the Customer (VOC) studies and competitive analysis, to uncover insights that shape strategy and decision-making.
• Monitor and analyze market performance, adjusting strategies to maximize impact and ROI.
• Continuously evaluate customer behavior and feedback to enhance engagement and improve conversion rates throughout the funnel.

Campaign Execution & Performance Measurement

• Support the development and execution of targeted marketing campaigns that promote key initiatives.
• Track, measure, and report campaign performance, optimizing tactics based on data-driven insights and KPIs.
• Collaborate with the digital and web marketing teams to strengthen online presence and drive lead-generation efforts.

What will make you successful

Core Competencies

• Strategic Thinking- Ability to design and execute marketing strategies that align with enterprise goals and deliver measurable impact.
• Analytical Skills- Strong capability to interpret data, identify trends, and translate insights into actionable strategies.
• Collaboration & Influence- Skilled at working across cross-functional teams, building consensus, and driving alignment on key initiatives.
• Customer-Centric Mindset- Focused on optimizing the customer journey and delivering exceptional experiences across all touchpoints.
• Communication Excellence- Clear, persuasive communicator with strong presentation skills for conveying complex strategies to diverse audiences.
• Adaptability & Agility- Thrives in dynamic environments, quickly adjusting strategies to meet evolving market and business needs.
• Innovation & Creativity- Brings fresh ideas and creative approaches to marketing challenges while maintaining precision in execution.

Preferred Skills & Knowledge

• Experience developing and executinggo-to-market (GTM) strategiesfor enterprise-level initiatives.
• Proficiency inmarket research, competitive analysis, and Voice of the Customer (VOC) studiesto inform decision-making.
• Familiarity withdigital marketing channels(SEO, SEM, social media, content, email) and lead-generation tactics.
• Strong understanding ofcustomer journey mapping, UX principles, and conversion optimization.
• Knowledge ofmarketing analytics tools(Google Analytics, Tableau, Power BI, or similar) and CRM platforms (Salesforce) to track KPIs, pipeline, and campaign performance.
• Experience collaborating withcreative, product, and sales teamsto deliver integrated marketing campaigns.
• Advanced skills inproject managementand the ability to manage multiple initiatives simultaneously.

Supervisory Responsibilities

• This role does not have direct reports but works closely with the Marketing Strategy Team and cross-functional teams.
• As the function evolves, this position may assume people management responsibilities in the future.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
• Master's degree (MBA or equivalent) preferred, with a focus on Marketing, Strategy, or Business.
• 5+ years of progressive experience in marketing strategy, brand management, or related roles.
• Proven track record of developing and executing go-to-market (GTM) strategies and driving measurable business growth.
• Experience collaborating with cross-functional teams (sales, product, creative, digital, analytics) to deliver integrated marketing initiatives.
• Demonstrated expertise in market research, customer insights, and competitive analysis to inform strategic decision-making.
• Strong background in campaign execution, performance measurement, and optimization based on KPIs and ROI.
• Prior experience in fast-paced, dynamic industries where adaptability and innovation are critical to success.

What will make you stand out

• Proven ability to solve complex problems and remain adaptable in dynamic, high-pressure environments.
• Innovative and creative mindset with meticulous attention to detail, ensuring all marketing initiatives and events reflect a polished, professional brand presence.
• Strong communication and interpersonal skills to effectively engage with internal teams, external partners, and event stakeholders.
• Organizational excellence with the ability to manage multiple priorities and deliver results on time.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is anAmericas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisitionand let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!

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