Associate Director, Patient Marketing, US Kidney - AMKD

Job Description

General Summary:

TheAssociate Director of Patient Marketing will lead the strategic execution for the AMKD Patient marketing team within The US Kidney marketing team, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of APOl1-mediated kidney disease (AMKD). This role will be pivotal in shaping and delivering impactful patient engagement strategies that support launch readiness, and driving awareness to Vertex's innovative treatment. The ideal candidate will bring deep experience in launch planning, patient marketing, and cross-functional collaboration, with a passion for improving outcomes in the kidney disease space. This role reports to the Director of AMKD Patient Marketing within the US Kidney Business Unit and is based in Boston, MA.

Key Duties and Responsibilities:

• Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely
• Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations, drive marketing strategy, and business objectives
• Analyze material usage metrics to determine optimal patient education experience and ensure field sales utilization
• Drive assets through internal Communications Review Committee process, with strong collaboration with legal and compliance
• Collaborate with cross-functional teams, including field, HCP Marketing, Patient Advocacy, and Market Research partners
• Manage agency partners effectively to deliver quality outputs, while ensuring adherence to budget and timeline
• Shape patient focused market research efforts and infuse learnings throughout key business processes
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations
• Stay updated on industry trends and best practices in patient marketing and regulatory compliance, infusing learnings as appropriate

Knowledge and Skills:

• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices
• Proficient in launch planning, patient engagement strategy, and promotional initiatives
• Ability to understand all elements of brand strategy and role in executing that strategy
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review and approval of tactics
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Strong analytical skills, with the ability to interpret data from programs and provide actionable insights
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred
• Typically requires 8 years of experience in marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry
• Proven track record of developing and executing successful patient marketing strategies and campaigns
• Additional preferred experiences: Specialty product launch experience, Genetic disease experience, Kidney experience

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com