Marketing Manager (III)

Imagine being at the forefront of innovation-shaping how groundbreaking products reach millions. Our client, a global technology leader known for pushing the boundaries of user experience and innovation, is seeking a visionary product marketing professional to help define how products are positioned, launched, and embraced worldwide.

In this pivotal role, you won't just market products-you'll define their narrative, influence market perception, and drive adoption at scale.

About the Role

This is a unique opportunity to lead end-to-end product marketing strategies and serve as a critical bridge between product development and market engagement. You'll provide essential market context, uncover actionable insights, and guide product and feature development to ensure offerings resonate deeply with target audiences.

Your work will directly impact the launch, growth, and long-term success of innovative services. From crafting compelling narratives to leading high-impact campaigns, you'll champion the user experience while staying ahead of industry trends.

Key Responsibilities

• Act as a subject matter expert, guiding product and feature development through market analysis and industry insights
• Lead the development of comprehensive marketing plans, including goal-setting, positioning, and audience definition for regional and functional teams
• Create and implement strategic frameworks for product marketing content across multiple channels
• Define, track, and analyze key product and business metrics using both quantitative and qualitative data
• Conduct market sizing and opportunity validation to identify new ventures and support long-term strategic vision
• Develop compelling positioning and messaging, executing robust go-to-market strategies for new products and features
• Translate user insights into actionable strategies, advocating for optimal in-product experiences and engagement
• Drive product brand positioning, value propositions, and messaging consistency across all narratives
• Independently produce high-quality marketing content in collaboration with cross-functional and production teams
• Initiate, scope, and manage user research initiatives with internal and external partners
• Lead and optimize medium to large-scale marketing campaigns, evaluating performance to improve effectiveness and outcomes

What You'll Bring

• Proven expertise in product positioning and market activation
• Strong analytical skills with the ability to synthesize complex data into actionable insights
• Deep understanding of consumer behavior and engagement strategies
• Demonstrated situational leadership and adaptability
• Extensive experience managing campaigns from strategy through execution and optimization
• Ability to create clear, compelling marketing briefs that align stakeholders
• Exceptional client and partner management skills
• Solid foundation in brand management and stewardship
• Strong knowledge of industry trends and competitive landscapes
• Natural storytelling ability with a talent for communicating value
• Comprehensive understanding of go-to-market strategy and execution

About Aquent Talent

Aquent Talent connects top marketing, creative, and design professionals with the world's leading brands. Eligible talent enjoy benefits such as subsidized health, vision, and dental plans, paid sick leave, and retirement plans with company matching.

Aquent is an equal opportunity employer committed to fostering an inclusive environment where diverse backgrounds, experiences, and perspectives are valued. We believe everyone should have the opportunity to grow, contribute, and thrive.

#LI-LORENSAQUENTJOBS