Solutions and Services Brand and Performance Marketing Director

Job Description

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that's brighter and more inclusive. And we go big-huge. This is an opportunity to join a new business group at Lenovo, responsible for reshaping how the company goes to market with solutions and services and influencing the future of Lenovo's growth.

Do you thrive on reshaping a corporate narrative for a Global Fortune 500 company? Can you turn complex technology into compelling stories that resonate with executives? Do you know how to use events, content, and campaigns to generate high-quality, sales-ready leads, not just impressions? If so, this role sits at the intersection of brand, storytelling, and revenue impact.

The Role

The Solutions and Services Brand and Performance Marketing Director is responsible for building and strengthening Lenovo's Solutions and Services Group (SSG) brand globally, with a strong emphasis on story-driven marketing that fuels qualified demand and pipeline growth.

This leader will define and scale Lenovo's SSG narrative, translating complex services, solutions, and outcomes into compelling stories that resonate with IT and business decision makers-while ensuring marketing programs consistently generate high-intent, well-qualified leads aligned to sales priorities.

This role is not only responsible for defining the SSG story, but for owning and managing the end-to-end marketing programs that translate that story into measurable lead generation, sales pipeline contribution, and revenue impact in partnership with global Sales teams.

Key Responsibilities

Brand Storytelling & Narrative Leadership

• Own and evolve the global SSG brand narrative, ensuring Lenovo's solutions and services are clearly positioned through outcome-based, customer-centric storytelling.
• Translate complex technical capabilities into clear, executive-level stories that articulate business value, differentiation, and proof.
• Build a repeatable storytelling framework that spans campaigns, events, web, content, and customer advocacy.
• Establish Lenovo's Solutions & Services brand as a trusted authority through thought leadership, industry narratives, and customer success stories.

Customer Storytelling & Advocacy

• Build and scale a world-class customer reference and advocacy program that produces credible, sales-ready assets (case studies, videos, event speakers, peer references).
• Ensure customer stories go beyond "what was delivered" to clearly articulate business outcomes, ROI, and transformation impact.
• Partner with Sales to activate customer stories directly in account-based motions, pipeline acceleration, and late-stage deals.

Qualified Lead Generation & Pipeline Impact

• Design and execute integrated marketing programs that drive high-quality, sales-qualified leads, not just top-of-funnel awareness.
• Co-own with Sales the design, execution, and optimization of integrated marketing programs that drive sales-qualified leads, pipeline creation, and deal acceleration across priority segments.
• Ensure events, campaigns, and digital programs are optimized for intent, conversion, and pipeline contribution, not vanity metrics.
• Use storytelling and content strategy to attract, nurture, and convert high-value enterprise prospects.
• Establish clear metrics to measure lead quality, pipeline influence, conversion rates, and revenue impact.

Events as Story & Demand Engines

• Serve as executive lead for global events, Lenovo-owned experiences, and vertical-specific activations.
• Design event strategies that deliver compelling storytelling moments while driving qualified lead capture and pipeline creation.
• Ensure event content, speakers, and experiences align tightly to priority solutions, target buyers, and sales motions.
• Partner with Sales to ensure event leads are actionable, prioritized, and followed through.

Digital, Campaigns & Web Experience

• Oversee SSG's web and digital presence, ensuring storytelling, navigation, and content clearly guide buyers toward action.
• Lead integrated campaigns across digital, paid media, content, and social that balance brand building with demand generation.
• Continuously optimize messaging, content, and calls-to-action to improve engagement, qualification, and conversion.

Measurement, Governance & Optimization

• Establish measurement frameworks that connect storytelling and brand programs directly to lead quality, pipeline, and revenue outcomes.
• Track performance across campaigns, events, and digital experiences-using insights to continuously refine messaging and targeting.
• Own brand governance to ensure consistency in messaging, voice, design, and storytelling across regions and channels.

Characteristics

The successful candidate must:

• Be a Storyteller: Craft compelling, credible narratives that resonate with executive audiences and influence buying decisions.
• Be Revenue-Minded: Care deeply about lead quality, pipeline impact, and sales outcomes-not just awareness metrics.
• Be Strategic: Balance long-term brand building with short-term demand and pipeline needs.
• Be Collaborative: Partner seamlessly with Sales, Product, Demand, and agency teams.
• Be Data-Driven: Use performance insights to refine storytelling, targeting, and lead quality.
• Be Global: Communicate effectively across cultures, regions, and markets.
• Be Accountable: Own results and continuously raise the bar on marketing effectiveness.

Basic Requirements

• Bachelor's degree in Marketing, Business, or related field (Master's preferred).
• 12+ years of B2B technology marketing experience, including storytelling, brand, and demand-driven programs.

• Proven success using story-led marketing to generate qualified leads and influence pipeline in complex enterprise sales environments.
• Demonstrated experience owning explicit marketing-qualified lead (MQL) and sales-qualified opportunity (SQO) targets, with accountability for lead quality, conversion rates, and downstream pipeline impact in partnership with Sales.
• Strong expertise in executive storytelling, messaging, and narrative development for global audiences.
• Significant experience partnering with enterprise Sales organizations, including shared accountability for lead quality and pipeline contribution
• Track record of building customer advocacy programs that directly support revenue growth.
• Strong analytical skills with experience measuring lead quality, pipeline contribution, and ROI.
• Experience managing agencies, vendors, and significant marketing budgets.
• Global experience mindset with willingness to travel ~20%.