Marketing Director, Cell & Gene Therapy, Global Therapy Innovations (GTI)

Requisition ID: 34588

At Terumo Blood and Cell Technologies, our 8,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB SUMMARY

The Director, Marketing, CGT is a strategic enterprise marketing leader responsible for driving global growth, market presence, and commercial execution for the Cell & Gene Therapy business within the Global Therapy Innovations (GTI) Business Area.

This role leads global and regional marketing strategy and execution across the CGT care continuum - from cell collection through cell therapy manufacturing and delivery - translating market insights into differentiated go-to-market strategies, demand generation, and revenue impact. The position serves as a key member of the CGT leadership team, operating with a player-coach mindset and leading a high-performing marketing organization of regional and global marketers.

The role partners closely with GTI cross-functional leaders to ensure strong alignment between portfolio direction and market execution. The position reports to the General Manager, Cell & Gene Therapy. Position is based in North America (Lakewood, CO preferred, however qualified candidates from out of state will be considered, hybrid with periodic onsite presence)

DUTIES AND RESPONSIBILITIES

Leadership & Global Marketing Strategy

• Set the vision and provide leadership for global and regional CGT marketing teams, fostering engagement, accountability, and execution excellence.
• Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the CGT portfolio.
• Collaborate with Platform Technology and regional Commercial leaders on global and regional go-to-market strategy to accelerate pipeline velocity and revenue growth.
• Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets.
• Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and commercial prioritization.

Commercial Execution & Growth Enablement

• Drive demand generation, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and commercial tools.
• Lead brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress presence.
• Own KOL engagement strategy across scientific, clinical, and commercial ecosystems in collaboration with Scientific Affairs and regional teams.
• Integrate data, analytics, and digital solutions into marketing programs to support scalable growth and new business models.
• Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives in partnership with Marketing Communications and Commercial Operations leads.

Influence, Collaboration & Communication

• Serve as the global narrative leader for CGT, clearly articulating strategy and value to internal stakeholders and external audiences.
• Drive enterprise alignment by shaping understanding of customer needs, market trends, and competitive landscape across regions and functions.
• Lead complex, cross-functional initiatives that materially impact adoption, market share, and profitable growth.
• Build and sustain strong relationships with customers, partners, industry associations, and other external stakeholders.
• Effectively influence and collaborate at all organizational levels across geographies and functions.

Operational & Financial Leadership

• Lead and develop cross-functional and matrixed teams aligned to CGT business priorities.
• Own global marketing financial planning, budgeting, forecasting, and performance tracking.
• Operate with the highest standards of integrity, compliance, and alignment to Terumo core values.

MINIMUM QUALIFICATION REQUIREMENTS

Education

• Bachelor's degree in business or related field required
• MBA or advanced degree preferred

Experience

• Minimum 12 years of progressive global marketing leadership experience in medical device, biotech, or pharmaceutical industries. People management experience is required.
• Demonstrated success driving global marketing strategies, launching new programs, and leading complex, cross-functional initiatives.
• Experience in the cell and gene therapy market strongly preferred.
• Proven ability to influence executive leadership and unify sales and marketing teams around a shared vision.

Competencies and Skills

• Strategic mindset with strong global perspective
• Deep business acumen and customer focus
• Results-driven with strong execution discipline
• Ability to influence across functions and regions
• Strong people leadership and talent development capabilities
• High integrity and trust-based leadership style
• Ability to thrive in a fast-paced, VUCA environment

ADDITIONAL INFORMATION

Approximately up to 30% travel to both domestic and international locations with extended work hours.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

In the typical office environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

Target Pay Range:$199,100.00to$248,800.00 -Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:30.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2024, Terumo Blood and Cell Technologies reached $1.5 billion in revenue.
• We employ nearly 8,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  
  
  
  • Respect - Appreciative of others
  • Integrity - Guided by our mission
  • Care - Empathetic to patients
  • Quality - Committed to excellence
  • Creativity - Striving for innovation
  
  
  
  
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $2.4 million USD since 2025.

We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.