Digital Marketing & E-Commerce Manager

Come join Inpro a Top Workplace!

We are seeking an experienced and strategic B2B Digital Marketing & E-Commerce Manager with a proven track record in B2B environments to lead the evolution of our digital presence and e-commerce growth in the architectural products and commercial construction industry. This role will drive integrated digital campaigns, manage a complex product catalog (5,000+ SKUs), and strengthen our brand's position as a trusted partner to architects, designers, contractors, and facility managers.

The ideal candidate is a results-oriented leader who combines technical fluency in Salesforce and PIM systems with strong business acumen, data-driven decision-making, and the ability to translate complex concepts into clear, actionable communication. We are specifically seeking an individual with significant experience in B2B, building and supporting customer journeys through digital automation, who can also teach and mentor others on best practices and systems. This role will be instrumental in advancing our digital ecosystem and building a high-performance digital marketing team that delivers measurable business impact.

Key Responsibilities

Omnichannel Campaign Leadership

• Lead integrated marketing campaigns across Salesforce Commerce Cloud, PIMLY, and Marketing Cloud to create a seamless customer experience across web, email, and digital sales channels.
• Collaborate with Sales, Product Management, and IT to ensure messaging, promotions, and user experience align with buyer needs and project cycles in the construction industry.
• Develop and execute digital marketing strategies and tactics (ie paid ads, social media ads, etc.) that support our 7 divisions by collaborating with our Marketing Communications team.

E-Commerce & Digital Sales Growth

* Assist in leading the last stage of a digital migration of an existing website and e-commerce platform from Optimizely to Salesforce, driving project success across all levels of the organization.

* Manage, grow and optimize the online product catalog of 5,000+ SKUs, ensuring product accuracy, discoverability, and rich content that supports specification and purchase decisions.

• Drive measurable sales growth through data-informed improvements in site performance, product merchandising, personalization, and conversion optimization.
• Use AI tools to improve the e-commerce experience.
• Lead a cross-functional Tactical Action Committee to drive e-commerce sales.

Social Media Ownership

* Responsible for the strategy, execution, and performance of social media channels across all relevant platforms.

* This position has a direct-report that will help support the planning and scheduling content, engaging with the audience, monitoring trends, and measuring campaign outcomes to ensure alignment with broader marketing objectives.

Attribution & Performance Analytics

• Oversee attribution modeling in GA4 and Salesforce Intelligence, tying marketing spend to ROI, pipeline growth, and lead-to-quote conversion rates.
• Translate technical performance data into insights that guide strategic marketing decisions and executive presentations.

Conversion Rate Optimization (CRO)

• Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

Product Information Management (PIM)

• Own and enhance PIM processes to ensure consistent, complete, and up-to-date product data across digital channels.
• Develop Standard Operating Procedures around PIM activities.

Vendor & Agency Management

• Manage digital agencies and technology vendors, ensuring deliverables meet quality, performance, and budget expectations - 15+ vendors.
• Evaluate new digital tools and vendors to strengthen our digital ecosystem.

Team Leadership & Development

* Build, mentor, and empower a high-performing digital marketing team (currently 1 direct report, with team growth expected) focused on collaboration, accountability, and results.

* Foster a culture of continuous learning, creativity, and operational excellence within the team.

* Develop the team's capabilities and provide training on designing and implementing B2B customer journeys through digital automation, with a strong preference for Marketing Cloud experience.

Budget & Resource Management

• Develop and own the digital marketing annual budget including creation, reconciliation and tracking of budgets.
• Present to manager monthly status of all budget items.

Quality Assurance & Governance

• Develop and enforce digital QA standards for tagging, analytics, and reporting accuracy.
• Implement governance frameworks for campaign execution, ensuring consistency and compliance across platforms.
• Lead the development of key dashboards via our Salesforce Intelligence platform.

Cross-Functional Collaboration

• Partner closely with Sales, Products and Operations teams to ensure digital initiatives support business objectives, project delivery, and customer experience excellence.

Strategic Influence & Communication

• Present recommendations and digital performance insights persuasively to senior leadership.
• Translate technical and analytical findings into business language that drives alignment and informed decision-making.

Qualifications

Must-Have:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 7+ years of digital marketing experience in B2B.
• Proven success managing B2B e-commerce platforms with 5,000+ SKUs and achieving measurable sales growth.
• Hands-on experience with Salesforce (a plus if Commerce Cloud, Marketing Cloud, Intelligence), and PIM systems (e.g., PIMLY, Salsify, Akeneo).
• Thorough grasp of the concept of the "buyer journey," with the ability to teach it effectively.
• Exceptional communication skills-able to translate complex technical data and platform details into clear, actionable insights.
• Demonstrated leadership experience building and managing a collaborative, high-performance team.

Preferred:

• Experience with Google Analytics 4 (GA4), Microsoft Clarity, or other CRO tools.
• Knowledge of SEO, GEO, SEM, and digital merchandising best practices in B2B models.
• Familiarity with Salesforce CRM integration and marketing automation workflows.
• Data visualization or dashboard reporting experience (Tableau, Power BI, etc.).

What Success Looks Like

• Year-over-year digital sales and conversion rate growth.
• Streamlined product data processes that improve accuracy and speed to market.
• Strong alignment between digital, other marketing team areas, sales, and product functions to deliver a unified customer experience.
• A motivated, empowered digital marketing team known for strategic execution, innovation, helpful and easy to work with.