Lifecycle Marketing Associate

Join a dynamic and innovative team at a globally recognized leader in entertainment and consumer products. This organization is dedicated to creating unparalleled experiences and fostering deep connections with its audience through groundbreaking initiatives and beloved offerings. As a partner with Aquent, you'll contribute to a brand that shapes cultural landscapes and delights millions worldwide.

We are seeking a passionate and highly organized individual to step into a pivotal role supporting marketing initiatives. This is an incredible opportunity to make a tangible impact on customer loyalty, engagement, and the evolution of the brand's direct-to-consumer experience. You will be instrumental in driving forward key campaigns and innovative strategies that resonate with a vast and dedicated customer base.

In this role, you will be at the forefront of shaping how customers interact with the brand, directly contributing to retention efforts and the exploration of new marketing frontiers. Your work will directly influence customer journeys, campaign execution, and the adoption of cutting-edge engagement tactics across various digital channels, playing a crucial part in elevating the overall brand experience.

**What You'll Do:**

* **Campaign Support & Execution:**

* Assist in the development and rollout of retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach.

* Coordinate timelines, asset delivery, and stakeholder communications to ensure smooth execution of marketing initiatives.

* Help identify innovative messages for incremental editorial approaches to drive engagement.

* **Campaign Coordination:**

* Assist in the planning of customer relationship management activations across email, SMS, push, and app channels.

* Maintain the customer relationship management benefits calendar and ensure alignment with broader marketing and promotional timelines.

* Maintain a short-form video platform calendar and assist with coordination of activations across functional teams, public relations, and other internal business units.

* Assist with review of short-form video content creators for initial approval and ongoing monitoring of their live content.

* **Innovation & Testing:**

* Support pilot programs and A/B testing strategies for new marketing tactics (e.g., SMS, experimental activations).

* Track performance metrics and compile learnings to inform future innovation efforts.

* **Journey Mapping & Opportunity Identification:**

* Assist in identifying key customer lifecycle moments (e.g., welcome, post-purchase, winback/at-risk, price drop) where journey-based marketing can drive engagement and retention.

* Collaborate with customer relationship management and analytics teams to analyze performance data and uncover gaps or friction points in existing journeys.

* Support the development of new journey-based campaigns (including channel specific or cross channel such as email/SMS and site or social) that align with seasonal priorities, product launches, and audience segments.

* **Cross-Functional Collaboration:**

* Partner with email, SMS, and direct-to-consumer site teams to align messaging and marketing strategies.

* Work with creative and digital teams to ensure assets and functionality meet campaign goals and brand standards.

* **Reporting & Insights:**

* Lead follow-ups with Consumer Insights and Analytics to measure results and build future learnings.

* Maintain campaign trackers and compile weekly performance summaries.

* **Administrative & Operational Support:**

* Prepare agendas, document action items, and capture next steps for meetings.

* Provide project management activation follow-ups and logistics for activations.

**Required Skills & Experience:**

* Bachelor's degree in Marketing, Communications, Business, or a related field.

* 1-2 years of internship or entry-level experience in marketing, preferably in retail, consumer products, or entertainment.

* Strong organizational skills and attention to detail.

* Excellent written and verbal communication.

* Familiarity with digital marketing channels (email, social, SMS) and basic analytics.

* Proficiency in Microsoft Office and project management tools.

* Passion for storytelling, innovation, and this iconic brand.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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