Director of Sales and Marketing

SUMMARY

This position is responsible for driving sales to meet and exceed monthly move-in and net gain objectives, ensuring optimal occupancy rates through strategic traditional and non-traditional marketing and sales activities.

ESSENTIAL FUNCTIONS

The duties listed below are considered essential to the successful performance of this position, as defined by Front Porch. Additional responsibilities may be assigned in the future and may also be considered essential to the role:

* Oversee all functions of the Sales and Marketing Department, including budgeting, sales goals, pipeline management, prospect engagement, and marketing strategy execution.

* Provides leadership to Sales and Marketing teams through coaching, training, goal setting, and community relationship-building to drive referral growth.

* Partners with the Executive Director and VP of Sales & Marketing to develop and operationalize the annual marketing plan.

* Implements local marketing initiatives, ensuring events, advertising, promotions, public relations, and community engagement activities are delivered effectively.

* Designs and executes on- and off-site events-such as seminars, themed activities, and family programs-to attract prospects, nurture leads, and engage key influencers, in collaboration with internal teams and external partners.

* Manage all incoming inquiries and oversee the complete sales cycle from first contact through deposit and move-in, ensuring a professional and supportive experience.

* Engage regularly with prospects, families, and influencers (e.g., physicians, attorneys, financial professionals) to generate leads and support timely move-in decisions through calls, visits, events, and tours.

* Directs the move-in process, coordinates special resident needs, and partners with Environmental Services and Maintenance to prepare accommodations.

* Maintains accurate accommodation inventory, monitors occupancy and fee changes, and reviews market rates with leadership to ensure competitive positioning.

* Demonstrates expert knowledge of community offerings and contract structures, addressing questions and concerns with clarity and confidence.

* Keeps current on operational updates, competitive insights, and company information to ensure accurate and compelling communication with prospects.

* Provides regular sales activity updates to the Executive Director and collaborates closely to drive community growth.

* Ensures CRM data integrity and accuracy of all lead records.

* Performs additional related duties as assigned.

Leadership

* Foster and participate in an open, inclusive, and welcoming work environment by modeling Front Porch's behaviors and values, which are consistent with the organization's vision and mission.

* Act as a role model for the behavior that is consistent with the Front Porch Culture.

Communication/Interpersonal:

* Effective oral and written communication skills that are appropriate to the audience's needs.

* Ability to develop and deliver effective presentations live via online or virtual mediums.

* Excellent collaboration and team-building skills.

* Effective conflict management skills.

* Ability to effectively build relationships with customers and executive management.

Decision Making/Organization Skills:

* Demonstrate a high level of accuracy, even under pressure.

* Excellent organizational skills.

* Ability to perform work independently with minimal supervision.

* Ability to exercise sound judgment and make decisions based on accurate and timely analysis.

Productivity:

* Demonstrate time management and priority-setting skills.

* Ability to simultaneously handle multiple priorities.

* Ability to work in a fast-paced, dynamic environment.

* Ability to prioritize responsibilities and organize workload to ensure that timeframes are met and the work is completed within deadlines.

* Demonstrate ability to define, develop, and analyze performance measures and metrics; exercise sound judgment and make decisions based on accurate and timely analysis.