Marketing & Communications Manager

The University of North Carolina System's Small Business and Technology Development Center ( SBTDC), in partnership with the US Small Business Administration, is the recognized, primary organization through which the state of North Carolina provides business counseling, management education, and technology development services. SBTDC helps the business community in North Carolina successfully meet challenges, manage change, and plan for the future.

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The Communications Manager leads strategic communications, branding, and content development for the statewide SBTDC program. This role ensures consistent messaging, visual identity, and effective communication across multiple platforms while supporting the organization's mission, programs, and strategic priorities. Working collaboratively with staff across regional centers and the State Administrative Office, the Communications Manager provides expert guidance on communications strategy, manages key projects, and develops high-quality materials that engage stakeholders and promote SBTDC services.

Develop and implement strategic communications that advance SBTDC's mission and engage key audiences. Translate complex program information into clear, compelling messaging that supports organizational priorities and promotes services statewide.

Lead communications planning for departments, programs, and events by identifying stakeholder needs and developing targeted marketing and communications strategies. Produce and oversee a range of communications content, including press releases, success stories, marketing materials, and web and social media content.

Serve as the primary strategic consultant and representative for SBTDC, providing guidance on messaging, brand alignment, and communications strategy. Establish and maintain communications standards, editorial quality, and messaging consistency across all channels.

Plan and produce internal and external newsletters that share organizational updates, communications resources, and client-focused content. Provide training and mentorship to staff on communications best practices, writing, editing, and content development.

Serve as a technical resource for communication design, visual storytelling, and digital content development. Apply advanced design principles and technology to produce effective communications materials for varied audiences.

Research, evaluate, and implement emerging tools, systems, and technologies that improve the development and delivery of communications. Stay current with industry trends and identify opportunities to enhance communications effectiveness.

Demonstrate proficiency in industry-standard tools and practices, including Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat), Microsoft Word and PowerPoint, photography, printing processes, and copyright standards.

Operates with a high level of independence as the lead communications professional supporting the statewide SBTDC program, advising leadership on communications tools, technologies, and strategies.

Apply advanced expertise in writing, editing, and design to produce high-quality communications materials that support organizational goals and maintain a consistent brand identity.

Design and develop a wide range of communications materials, including publications, advertisements, brochures, flyers, stationery, event materials, signage, and digital content.

Support events through the creation of promotional materials such as postcards, handouts, and banners.

Oversee and maintain SBTDC's statewide Brand Standards guide and provide guidance to ensure consistent messaging and visual identity across all communications.

Serve as a communications resource to SBTDC regional centers statewide, consulting with Business Counselors and Center Directors to align local communications efforts with SBTDC's overall brand and communications strategy.

Provide communications best practices to SBTDC staff statewide on branding, marketing strategy, press releases, articles, event-related materials, and social media.

Ensure consistent presentation of SBTDC's messaging and visual identity across programs and locations.

Advise on and edit leadership communications, including talking points, executive correspondence, speeches, and client-facing messages. Collaborate with staff and partners to strengthen messaging and communications strategies.

Independently manage communications projects by coordinating timelines, resources, and deliverables across the Communications Team.

Maintain the Print & Web Projects Calendar to track initiatives and ensure timely completion of communications work.

Recommend and implement project management tools to improve workflow efficiency. Coordinate meetings, monitor project progress, and ensure appropriate review and approvals for major communications projects.

Support implementation of the SBTDC Strategic Plan through coordinated communications and branding initiatives.

Apply knowledge of the organization's structure, services, and stakeholders to guide effective communications efforts.

Develop and maintain strong working relationships with staff at the State Administrative Office and regional SBTDC centers statewide to ensure consistent, strategic communication and alignment with organizational priorities.

Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.

Please include as attachments a resume/CV, cover letter, and contact information for at least 3 professional references.

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

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