Director of Outbound Marketing & Sales Enablement

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

You are a strategic, technically savvy leader who thrives at the intersection of product, marketing, and sales. With a deep-rooted engineering foundation and a passion for semiconductor and EDA solutions, you know how to convert complex technical capabilities into compelling market narratives. You are energized by the challenge of modernizing outbound marketing, leveraging AI-driven workflows, and building scalable systems that enable teams to deliver consistent, high-impact messaging and campaigns. Your experience spans hands-on engineering roles, technical product marketing, and sales enablement, making you a credible partner for both technical and business stakeholders.

You understand the nuances of hardware-assisted verification, emulation, and prototyping, and can translate intricate workflows into clear, customer-relevant value propositions. You possess the ability to engage deeply with engineering and field teams, bridging technical detail with executive-level messaging. You have a track record of mentoring marketing talent, driving cross-functional alignment, and elevating the quality and effectiveness of outbound efforts. You are comfortable working in a hybrid environment, collaborating with diverse teams, and leading through influence. Your commitment to continuous improvement and adoption of AI tools positions you as a role model for modern marketing excellence. Above all, you are motivated by the opportunity to scale impact, drive clarity, and help Synopsys' most advanced solutions shine in the market.

What You'll Be Doing:

• Design and execute end-to-end outbound marketing campaigns for key semiconductor and EDA solution areas, including product launches and major industry events.
• Craft clear messaging frameworks, value propositions, and narratives that translate technical differentiation and customer use cases into market-ready content.
• Develop and maintain practical sales enablement playbooks-including buyer personas, competitive positioning, objection handling, pitch decks, demo guidance, and talk tracks.
• Lead outbound positioning and enablement for hardware-assisted emulation, FPGA-based prototyping, hybrid verification flows, and software enablement solutions.
• Apply AI tools and workflows to accelerate content creation, synthesize market feedback, and establish scalable, repeatable marketing best practices.
• Collaborate closely with Product Management, Product Marketing, Sales, Field Engineering, PR, and Events to ensure consistent, credible, and high-impact market engagement.
• Mentor and elevate marketing talent, introducing frameworks, standards, and best practices to modernize execution and foster cross-functional alignment.

The Impact You Will Have:

• Transform bespoke outbound efforts into scalable, repeatable systems that amplify market reach and sales effectiveness.
• Increase clarity and credibility for Synopsys' most advanced technical solutions, ensuring consistent messaging across channels.
• Empower sales teams with practical, field-ready enablement assets that resonate with highly technical buyers and senior executives.
• Drive adoption of AI-first marketing workflows, setting new standards for speed, quality, and insight generation.
• Bridge the gap between engineering teams and market-facing functions, ensuring alignment and real-world relevance in all outbound content.
• Elevate the quality and impact of outbound marketing programs tied to industry moments, launches, and customer engagements.
• Mentor and develop marketing talent, fostering a culture of excellence, innovation, and cross-functional collaboration.

What You'll Need:

• 10+ years of experience in product marketing, outbound marketing, sales enablement, or technical marketing within semiconductors or EDA.
• Strong engineering foundation-experience as a design, verification, systems, applications, or field engineer, or as a technically deep product marketer.
• Demonstrated understanding of hardware-assisted verification, including emulation and prototyping workflows and use cases.
• Proven ability to translate complex technical concepts into compelling outbound messaging and sales enablement assets.
• Hands-on expertise with AI tools to enhance marketing productivity, content creation, and insight generation.
• Strong written and verbal communication skills, with the ability to influence both technical and non-technical audiences.
• Experience supporting high-value B2B technical sales cycles and product launches tied to major industry events.

Who You Are:

• Strategic thinker with a growth mindset and a passion for continuous improvement.
• Collaborative leader who thrives in cross-functional environments and leads through influence rather than authority.
• Technically credible and able to engage deeply with engineering, product, and field teams.
• Adaptable and comfortable navigating fast-paced, complex environments with evolving priorities.
• Empathetic mentor and coach, committed to elevating team capabilities and setting new standards for marketing excellence.
• Detail-oriented, yet able to distill complexity into clear, actionable messaging for diverse audiences.
• Innovator who embraces AI-driven workflows and modern marketing practices.

The Team You'll Be A Part Of:

You will join a dynamic and collaborative Product Management and Product Marketing leadership team, working closely with Sales, Field Engineering, PR, and Events. This group is focused on scaling outbound marketing execution, driving clarity and credibility for Synopsys' most advanced solutions, and embracing AI-first ways of working. Together, you will foster cross-functional alignment, elevate marketing talent, and deliver high-impact programs that shape the industry.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.