Demand Generation Manager

Are you passionate about the customer? Enjoy everything marketing? As the Demand Generation Manager in Adobe's Enterprise Marketing business unit, you will plan and manage email and direct mail and gifting programs. These initiatives aim to boost demand generation and guarantee an excellent customer experience.

We're looking for an adaptable, self-starting teammate with excellent written and verbal communication skills, strong attention to detail, and a high bar for operational excellence. You'll thrive in a fast-paced environment, balancing multiple concurrent initiatives while using an abundance of technology, data, and cross-functional expertise to drive impact.

This is an exciting chance to join a dedicated team! You will enhance your skills by generating demand for a multi-product portfolio across industries, segments, and personas. Email, direct mail,/gifting and automation are essential tools in this role. If this sounds like you, we'd love to meet you.

• Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
• Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
• Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO). Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel-from pipeline creation through deal progression.
• Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines. Develop and uphold a direct mail and gifting playbook.
• Build and maintain a repository of high-value "door opener" programs, featuring highly personalized offers aligned to audience needs and sales motions.
• Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
• Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
• Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
• Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
• Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.

• Bachelor's degree or equivalent experience, with an emphasis in business, marketing, or a related field.
• 3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
• Marketo certification required.
• Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
• Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
• Experience navigating a large enterprise environment and growing through cross-functional collaboration.
• Outstanding project management skills-able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
• Comfortable working in a dynamic, rapidly changing environment.
• Excellent written, verbal, and presentation skills.
• Passion for demand generation, marketing automation, and delivering thoughtful, customer-centric experiences across channels.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.