Copywriter

Our Education client is seeking a freelance copywriter Hours per week: 20-30 hours a week for ongoing projects

The Copywriter develops clear, compelling, and onbrand creative for five university brands across digital, print, and multimedia channels. This role combines solid conceptual thinking with the ability to adapt voice and tone for different audiences. Working from strategic briefs, the Copywriter delivers fresh ideas, partners closely with designers and project managers, and ensures every piece of content supports brand strategy and drives results.

Key Responsibilities

Concepting & Copy Development

Write clear, engaging, and onbrand copy for digital, print, and multimedia channels-including ads, websites, emails, scripts, landing pages, event materials, and outofhome.

Become familiar with voice, tone, and style for five university brands, adapting writing to match each brand's unique personality.

Learn product and audience nuances for five distinct universities.

Work from creative briefs to ensure messaging aligns with strategy, audience, and channel intent.

Use AI tools (e.g., Writer AI, Microsoft Copilot) to generate options and iterate faster, while ensuring originality, accuracy, and brand compliance.

Contribute to brainstorming sessions and conduct light market research to inform content direction.

Explore multiple creative directions and bring forward fresh, thoughtful concepts that drive awareness and conversion.

Partner closely with designers to develop integrated, actionoriented creative solutions.

Attend project kickoffs, come prepared with a clear understanding of the brief, and actively engage with stakeholders to clarify strategy or ask questions.

Collaborate with project managers to maintain timelines, refine direction, and resolve challenges.

Comply with brand, legal, and email compliance standards

Qualifications

3-5+ years of copywriting experience in a marketing, agency, or inhouse creative environment - experience in higher education a plus

Strong portfolio demonstrating conceptual thinking and multichannel writing across digital and print.

Ability to shift quickly between brand voices and write for a variety of audiences.

Excellent communication, listening, and interpersonal skills.

Comfort collaborating with designers, project managers, and crossfunctional marketing partners.

Strong attention to detail and ability to manage multiple assignments simultaneously.

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