Director, Content and Social Media

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement-we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow's world at work.

WeWork is seeking a strategic and hands-on Director of Content & Social to lead the development and execution of content across marketing channels, with direct ownership of organic social.

This role is responsible for translating brand and business priorities into an impactful content strategy and clear, compelling B2B and B2C content across the customer journey-from campaigns and digital experiences to social and thought leadership-ensuring consistency, relevance, and performance across our target audiences of small business and enterprise business decision makers, as well as landlords and brokers.

Sitting within the Marketing & Communications organization and reporting to the Global Head of Communications, this role works closely with Creative, Growth, and Product Marketing teams to deliver cohesive, high-performing content.

This is a player-coach role that blends strategic thinking with hands-on execution.

Responsibilities:

Content Strategy & Messaging

• Lead development and execution of global content strategy and editorial plans aligned to business and campaign priorities.

• Apply and operationalize WeWork's brand voice, tone, and messaging frameworks across marketing channels, in alignment with Marketing & Communications leadership.

• Translate business priorities into clear, customer-focused narratives and content approaches.

• Ensure messaging is consistent and effective across key touch-points (web, email, campaigns, and social), with content optimized for search and AI discoverability.

Content Development, Production & Performance

• Lead development of rich content across formats, including long- and short-form written content (articles, reports, case studies, web) and visual content (video, social, and multimedia assets) in partnership with Creative Director.

• Operate as a player-coach: directly write, edit, and develop content for priority initiatives while overseeing broader production.

• Translate strategies into clear briefs and scalable content programs across channels.

• Own and oversee marketing and brand copy across campaigns, website, email, product marketing, sales materials, and social.

• Directly execute high-impact content (e.g., key campaigns, launches, flagship thought leadership).

• Partner with Growth and Performance Marketing to develop and optimize content for paid channels (search, display, paid social, lifecycle), contributing to messaging across the funnel.

• Support testing and optimization of conversion-focused content to improve engagement and performance.

• Ensure all content is on-brand, high-quality, and aligned to messaging frameworks; provide hands-on editing and quality control.

Organic Social Ownership

• Own organic social as a core brand and marketing channel.

• Define channel strategy, content approach, and performance goals.

• Lead content development and execution, ensuring platform relevance and engagement.

• Partner with Creative and Growth to deliver high-performing, platform-native content.

• Integrate social into broader campaign and content strategy.

Measurement, Operations & Enablement

• Track and assess content performance across channels, including social engagement and campaign impact; use insights to refine strategy and execution.

• Partner with analytics and SEO teams to inform content direction and optimization.

• Build and maintain content workflows, editorial calendars, and scalable processes.

• Maintain and apply copy guidelines and messaging framework.

• Manage and mentor direct reports, supporting development and strong output, along with freelancers and external partners as required.

• 7-10+ years of experience in content, copywriting, or editorial roles in a fast-paced, global environment.

• Strong portfolio demonstrating work product across brand, campaign, editorial, and digital content.

• Experience developing content strategies, editorial plans and executing across multiple channels.

• Demonstrated experience supporting or leading organic social content for B2B/Enterprise-level companies. Proficiency with social media platforms.

• Familiarity with performance marketing and conversion-focused copywriting.

• Solid understanding of SEO/GEO and digital content ecosystems.

• Excellent writing, editing, and storytelling skills.

• Ability to translate complex ideas into clear, engaging messaging.

• Experience managing or mentoring writers or small teams.

• Strong collaboration and stakeholder management skills.

• Experience leveraging AI tools for content development is a plus.

Base Pay:$145,000 to $165,000 annually

Incentive Compensation:WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.

Benefits:Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including: 20 days of PTO, approximately 13 paid holidays, and 80 hours of paid sick time per full calendar year; 16 weeks paid parental leave; competitive healthcare benefits; 401k plan; and life and AD&D insurance.

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you-because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.

WeWork is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. WeWork is also proud to be an affirmative action employer with respect to veterans and individuals with disabilities.