Social Media Specialist II

Title: Social Media Specialist II

Location: Fountain Valley/Hybrid

Department: Digital Marketing

Status: Full Time

Shift: Day

Pay Range*: $39.12/hr - $56.75/hr

MemorialCare is a nonprofit integrated health system that includes four leading hospitals, award-winning medical groups - consisting of over 200 sites of care, and more than 2,000 physicians throughout Orange and Los Angeles Counties. We are committed to increasing access to patient-centric, affordable, and high-quality healthcare; your personal contributions are integral to MemorialCare's recognition as a market leader and innovator in value-based and other care models.

Across our family of medical centers, we support each one of our bright, talented employees in reaching the highest levels of professional development, contribution, collaboration, and accountability.Whatever your role and whatever expertise you bring, we are dedicated to helping you achieve your full potential in an environment of respect, innovation, and teamwork.

Position Summary

The Social Media Specialist II leads the scheduling, production, editing, and execution of social media content for MemorialCare and Miller Children's and Women's Hospital. Reporting directly to the Digital Marketing Director, this position will support our Social Media Strategy through capturing content, executing campaigns/evergreen content, and ongoing reporting/optimization. The role exists to amplify MemorialCare and Miller Children's and Women's brand, foster community engagement, and support organizational goals through effective digital communication.

Essential Functions and Responsibilities of the Job

• Schedule, capture, edit, and publish social media content under the direction of the Social Media Strategist and Digital Marketing Director.

• Support the Social Media Strategist in campaign execution and influencer collaborations.

• Independently plan, capture, edit, and publish photos and short- and long-form video content optimized for social and digital platforms, as well as other internal needs.

• Participate in brainstorming sessions for content ideation and platform innovation.

• Support the Social Media Strategist in managing the social media content calendar and ensure timely, accurate posting.

• Analyze performance metrics to identify insights, trends, and optimization opportunities.

• Recommend creative approaches based on platform trends and performance data.

• Independently manage community engagement and online reputation for assigned channels, exercising sound judgment within established brand, privacy, and escalation guidelines.

• Collaborate with internal teams (Marketing, Communications, Service Lines) to support cross-functional initiatives.

• Act as a liaison between partners and internal teams, facilitating communication and project execution to ensure the success of the partnership.

• Travel frequently to healthcare facilities and internal/external events to capture content, some of which may occur outside normal business hours, including evenings and weekends.

• In collaboration with the Director and Strategist, support the marketing budget process and help ensure resources are allocated efficiently to maximize ROI across social media activities.

• Collaborate with external vendors, agencies, and partners to support marketing efforts.

• Execute comprehensive activation strategies designed to achieve organizational goals.

• Uphold MemorialCare's values of integrity, accountability, best practices, compassion, and synergy in all interactions

• Other job duties

*Placement in the pay range is based on multiple factors including, but not limited to, relevant years of experience and qualifications. In addition to base pay, there may be additional compensation available for this role, including but not limited to, shift differentials, extra shift incentives, and bonus opportunities. Health and wellness is our passion at MemorialCare-that includes taking good care of employees and their dependents. We offer high quality health insurance plan options, so you can select the best choice for your family. And there's more...Check out ourMemorialCare Benefitsfor more information about our Benefits and Rewards.